HighLevel vs funnel builder: ClickFunnels®
HighLevel vs funnel builder: HighLevel vs ClickFunnels® comes down to the job. HighLevel is an agency platform, and Unlimited ($297 a month) lists no sub-account or contact limit. ClickFunnels® is a funnel builder whose plans include 1, 5, 10, or 20 workspaces, plus contact and monthly email allowances. Prices below come from both official pages.
Disclosure: I earn a commission if you sign up for HighLevel or ClickFunnels® through my links, at no extra cost to you. I am an independent ClickFunnels® Affiliate, not an employee. I receive referral payments from ClickFunnels®. The opinions expressed here are my own and are not official statements of ClickFunnels® or its parent company, Etison LLC. Learn more
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Quick answer
Choose HighLevel for client work across many accounts: Agency Unlimited ($297/month) lists no sub-account limit and no contact limit. Choose ClickFunnels® if the job is funnels and checkout: its plans include 1, 5, 10, or 20 workspaces, with contact and monthly email allowances by plan.
HighLevel and ClickFunnels® both help you publish pages and follow up with leads. They are built for different jobs. HighLevel is sold as an agency platform: client accounts, a CRM, funnels, and email in one subscription. ClickFunnels® is sold as a funnel builder that also includes email, automations, and a CRM, with contact, email, and workspace allowances that vary by plan.
What are HighLevel and ClickFunnels® each for?
HighLevel is sold as an agency platform with client accounts, a CRM, funnels, and email. ClickFunnels® is sold as a funnel builder that also includes email, automations, and a CRM, with allowances that vary by plan.
HighLevel
HighLevel’s pricing page describes one platform that includes a CRM and pipelines, a website and funnel builder, email and SMS, booking calendars, workflow automation, forms, payments, courses, and online reputation tools. Phone, SMS, email, and some AI features carry usage charges on top of the plan.
Plans are organized around sub-accounts. A sub-account is the separate workspace you give a client. The pricing FAQ says the Agency Starter plan includes 3 sub-accounts, and the Agency Unlimited and Pro plans include unlimited sub-accounts. The same FAQ says every one of those plans includes unlimited contacts and unlimited users.
ClickFunnels®
The ClickFunnels® pricing page leads with sales funnels: a page editor, checkout, landing pages, and A/B testing. The same page also lists email, automations, appointments, analytics, courses, a community, a store, CRM pipelines, and an affiliate center.
The plan cards label each workspace a sub-account, and each plan lists its own number of workspaces, team members, contacts, and monthly emails. The pricing page lists visitors as unlimited, and it lists unlimited funnels with a “limited time” label, so check the live page for the current terms.
Who should choose HighLevel, and who ClickFunnels®?
Choose HighLevel if you want one system for client work: a pipeline, a funnel, and email or text follow-up, with a sub-account per client. Starter is the published fit for a few client accounts (3). Unlimited is the published fit when you will keep adding clients and want to rebill phone and email at cost. Pro is the published fit only if you want SaaS mode: HighLevel’s FAQ describes that as selling subscriptions, creating client accounts automatically, and rebilling usage with a markup.
HighLevel’s pricing FAQ also says you can connect your own domains and white-label the desktop app so clients see your branding.
Choose ClickFunnels® if the work is funnels: pages, checkout, and tests. An agency can use the workspaces; the count depends on the plan (1, 5, 10, or 20). Compare the contact and email allowances with your client list.
How much do HighLevel and ClickFunnels® cost?
Figures below are from the public pricing pages on October 8, 2026. They can change. If a number here disagrees with the live page, use the live page.
HighLevel
Monthly prices are the ones named in the HighLevel pricing FAQ. Annual prices are the yearly figures shown on that same pricing page for the matching plan (3 sub-accounts, then unlimited sub-accounts, then SaaS mode). Enterprise is listed without a public fixed price.
- HighLevel
- ClickFunnels®
ClickFunnels® Dominate is annual only ($5,997/year) and is not shown. HighLevel Enterprise has no fixed price on the page.
| Plan | Price named on the pricing page | What that plan adds |
|---|---|---|
| Agency Starter | $97/month, or $970/year | 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support. 14-day trial offered. |
| Agency Unlimited | $297/month, or $2,970/year | Everything in Starter, plus unlimited sub-accounts, rebill phone and email with no markup, basic API access. |
| Agency Pro | $497/month, or $4,970/year | Everything in Unlimited, plus SaaS mode, automated sub-account creation, rebill phone and email with markup, user and agent reporting, advanced API access. |
| Enterprise | Custom. No fixed price on the page. | The page describes a custom plan for high-volume businesses, including the full feature set of the highest plan. |
HighLevel says billing starts when the 14-day trial ends unless you cancel, and usage fees for phone, SMS, email, or other services can apply during the trial. Add-ons (white-label mobile app, HIPAA, extra AI, and others) are priced separately on the pricing page.
ClickFunnels®
Plan names and prices below are what ClickFunnels® publishes on its pricing page. The first three plans show a monthly price and a lower monthly price when you pay annually. Dominate is listed as annual only.
| Plan | Price on the pricing page | Plan allowances relevant to agencies |
|---|---|---|
| Launch | $97/month, or $81/month billed annually (save $194/year) | 1 workspace, 2 team members, 10,000 contacts, 50,000 emails/month, 5 custom domains |
| Scale | $197/month, or $164/month billed annually (save $394/year) | 5 workspaces, 5 team members, 75,000 contacts, 300,000 emails/month, unlimited custom domains, API access |
| Optimize | $297/month, or $248/month billed annually (save $594/year) | 10 workspaces, 10 team members, 150,000 contacts, 750,000 emails/month |
| Dominate | $5,997/year, annual only | 20 workspaces, 20 team members, 400,000 contacts, 1.2 million emails/month, VIP support, 3 hours of private onboarding |
The ClickFunnels® pricing FAQ says there is a 30-day money-back guarantee, and that ClickFunnels® does not take a percentage of your sales. I re-checked the ClickFunnels® plan names, prices, workspaces, team members, contacts, and emails above against its pricing page on October 14, 2026, and they match.
How do HighLevel and ClickFunnels® compare side by side?
HighLevel includes 3 sub-accounts on Starter and unlimited on Unlimited and Pro, while ClickFunnels® includes a set number of workspaces, contacts, and emails by plan.
| Question | HighLevel | ClickFunnels® |
|---|---|---|
| Built for | Agencies that want CRM, funnels, and email or SMS together, plus a sub-account per client. | Building sales funnels. Email, automations, courses, and a CRM are included, with allowances that vary by plan. |
| Client accounts | 3 on Starter. Unlimited on Unlimited and Pro. | 1, 5, 10, or 20 workspaces, depending on the plan. |
| Contacts and users | Unlimited contacts and unlimited users on Starter, Unlimited, and Pro, per the pricing FAQ. | 10,000 to 400,000 contacts and 2 to 20 team members, by plan. |
| Included, with usage-based charges. Unlimited and Pro can rebill those charges to clients. | A monthly email allotment from 50,000 to 1.2 million, by plan. | |
| Reselling the software | Pro publishes SaaS mode and rebilling with markup. That is a software feature, not a promise that you will earn from it. | The pricing page lists an affiliate center inside the product. |
Which should you choose, HighLevel or ClickFunnels®?
Try HighLevel when you want an all-in-one agency platform — CRM, funnels, and email — rather than funnels alone. Use Starter if you have a handful of client accounts. Look at Unlimited if the business is adding client accounts and you want usage rebilling. Open the Pro trial only if you mean to use SaaS mode.
Use ClickFunnels® when the job is the funnel itself and the workspace, contact, and email allowances on a given plan fit your clients. Higher plans include larger allowances.
Neither subscription replaces a clear offer, a list, or someone to answer leads. Check the current checkout page before you enter a card. Trial and refund rules differ, and HighLevel usage fees can start during the trial.
I earn a commission. The HighLevel links below are affiliate links: I earn a commission if you sign up, at no extra cost to you. No income is guaranteed.
I earn a commission. The ClickFunnels® links below are affiliate links: I earn a commission if you sign up, at no extra cost to you. No income is guaranteed.
- ClickFunnels® pricing (official page)
FAQ
Is HighLevel or ClickFunnels® better for agencies?
HighLevel fits client work across many accounts: Agency Unlimited ($297 a month) lists no sub-account limit and no contact limit. ClickFunnels® fits funnels and checkout, with 1, 5, 10, or 20 workspaces by plan.
Which has more client accounts?
HighLevel includes 3 sub-accounts on Starter and unlimited on Unlimited and Pro. ClickFunnels® plans include 1, 5, 10, or 20 workspaces.
How much does ClickFunnels® cost?
On its pricing page, Launch is $97 a month, Scale is $197, and Optimize is $297, with lower monthly prices when billed annually. Dominate is $5,997 a year and annual only.
What contact and email allowances does ClickFunnels® include?
Plans include 10,000 to 400,000 contacts, 2 to 20 team members, and 50,000 to 1.2 million emails a month, depending on the plan.
Does ClickFunnels® offer a refund?
The ClickFunnels® pricing FAQ says there is a 30-day money-back guarantee, and that ClickFunnels® does not take a percentage of your sales.
Does HighLevel have a free trial?
Yes. HighLevel offers a 14-day trial on Starter, Unlimited, and Agency Pro. Billing starts when it ends unless you cancel, and usage fees can apply during the trial.
Mishal Brands is an independent review site. HighLevel links on this page include the affiliate code fp_ref=dave-5d0e78, and ClickFunnels® links carry my ClickFunnels® affiliate ID. Signing up can earn Mishal Brands a commission. It is not an income offer to you. Affiliate disclosure.
Prices and plan details were taken from HighLevel’s pricing page and the ClickFunnels® pricing page on October 8, 2026, and can change.