Etsy listing checker
Paste a listing title, up to 13 tags, and a description if you have one. The check runs in this browser. Nothing you type is sent anywhere.
Limits checked against Etsy’s official help pages on November 2, 2026: How to create a listing, How to use tags, SEO for shop and listing pages, and the Seller Handbook search transcript. Title and tag characters also follow the listing fields in Etsy’s Open API specification (createDraftListing), read the same day.
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Where these limits come from
Read on November 2, 2026. If this page and Etsy disagree, Etsy is right.
- How to create a listing. A title can be up to 140 characters. Etsy says to consider using less than 15 words, to avoid repetition, and gives “perfect” as an example of a subjective word to leave out of the title.
- How to use tags. Up to 13 tags. Each tag can contain up to 20 characters. Tags can only include spaces, letters, and numbers. An apostrophe and a hyphen are allowed inside a tag, and a tag cannot start with either. The page lists these special characters: À Á Â Ã Ä Å Æ Ç È É Ê Ë Ì Í Î Ï Ñ Ò Ó Ô Õ Ö Ø Œ Ù Ú Û Ü Ý Þ ß à á â ã ä å æ ç è é ê ë ì í î ï ñ ò ó ô õ ö ø œ ù ú û ü ý þ ÿ ' -
- SEO for shop and listing pages. The item title is the page title. Etsy says to consider less than 15 words, and that search engines show the first 50 to 60 characters of a page title. In the description, Etsy says to avoid repeating the same phrases over and over again. It does not give a character limit or a number of repeats.
- Seller Handbook: Insider’s Guide to Etsy Search, Keywords Edition (August 25, 2021). The 13 tags are described as unique phrases. Repeating a keyword across tags is called a common mistake, and the same transcript says it can be OK. It also says it is not necessary to repeat keywords word for word in the title, tags, and description, and that you can.
- Etsy Open API v3 specification, the createDraftListing and updateListing title and tag fields, file last modified October 29, 2026. A title may use letters, numbers, punctuation, mathematical symbols, spaces, and ™, ©, and ®. Each of %, :, &, and + may appear once. A tag may use letters, numbers, spaces, hyphen, apostrophe, and ™, ©, and ®. The specification does not set a title length, a tag length, or a tag count. Those numbers come from the help pages above.
What this page does not check
- A description character limit. None is published on the pages above.
- How many times a phrase in the description counts as “over and over.” Etsy does not give a number.
- Price, shipping, delivery, sales, holidays, or recipient words in the title. Etsy discusses them and does not publish a word list.
- Subjective words other than “perfect.” That is the only example on the listing help page.
- Photos, videos, materials, variations, attributes, and fees.
Characters are counted as Unicode code points: a letter, digit, space, or symbol is one. Some emoji are more than one.
Selling on more than one marketplace: How to sync inventory across Amazon, Walmart and Shopify.