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Frase: AI writing for content marketers, SEO teams and agencies

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Frase helps you write and edit text by this route: research, write and optimize content to rank on Google and get cited in AI search. It is best for content marketers, SEO teams and agencies who want research, writing and AI-search tracking in one tool. People also use it to find answers you can check. A free trial is available.

Screenshot of Frase homepage
Homepage

What it does

Frase covers the content loop: SEO research and topic clusters, an AI agent that drafts in your brand voice, content and GEO optimization scores, site audits, and AI Visibility tracking for ChatGPT and Google AI. Content Guard watches pages for ranking decay. You can publish to WordPress, Webflow, Sanity or Wix, or host on FraseCMS. Frase also offers an MCP server, CLI and API, writes natively in 70+ languages, and includes Frase Answers, a free widget that captures questions your visitors ask.

Official site:www.frase.io.

Editorial note

Frase is a content platform for SEO and AI search. It researches topics, drafts and optimizes articles, scores pages for Google and for citation in AI answers, and monitors where AI search mentions you. Starter is $39 a month billed yearly, with a free 7-day trial and no credit card.

Who it’s for

Key use cases

What you can do with it

Screenshot of Frase features page
Features

How to use Frase: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Start the free 7-day trial at frase.io (no credit card needed).
  2. Add your site and run research on the topic you want to cover.
  3. Turn the research into a brief, then let the AI agent draft in your brand voice.
  4. Edit the draft until the SEO and GEO scores look right, and add your own examples.
  5. Publish to your CMS and track the page in AI Visibility and Content Guard.

These steps follow the official guide: Frase pricing.

Example inputs

Adapt these. They are examples of what to ask for, not a button name, unless the steps above already use that name.

Example 1
A first request: research, write and optimize content to rank on Google and get cited in AI search. Keep it short enough to review in one pass.
Example 2
Name the audience, the format you need, and one fact that must stay accurate.

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Frequently asked questions

Does Frase have a free trial?

Yes. Frase offers a free 7-day trial with no credit card required, checked October 27, 2026.

How much does Frase cost?

Starter is $39 a month billed yearly or $49 month to month; Professional is $103 a month billed yearly or $129 month to month, per Frase’s pricing page.

What is GEO in Frase?

Frase uses GEO optimization to mean tuning content so AI tools cite it, alongside classic SEO scoring for Google.

Can Frase publish to my website?

Yes. Frase says it publishes to WordPress, Webflow, Sanity and Wix, or you can host on FraseCMS.

Pricing

Prices checked on the official pricing page.

Starter

$39/month billed yearly, or $49 month to month

1 seat and 1 site, 10 articles and 50 audit pages a month, SEO and GEO scores, AI Visibility on ChatGPT and Google AI, Content Guard for 10 pages

Professional

$103/month billed yearly, or $129 month to month

3 seats and 5 sites, 40 articles and 250 audit pages a month, content calendar, internal linking suggestions, AI crawler monitoring

Screenshot of Frase pricing page
Pricing

Facts

Access
Free trial
Paid plans from
$39/mo billed yearly
Checked
Category
Category: Writing and content tools (41 in the library).
On the record
Frase offers a free 7-day trial with no credit card required.
Sources