Helium 10: AI marketing for amazon sellers
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Helium 10 helps you handle orders and inventory by starting with a software suite for Amazon sellers: product and keyword research, listing tools, ads and profit tracking, with TikTok Shop and Walmart support. It is best for amazon sellers who want product research, keyword research and listing tools in one subscription. People also use it to run marketing and follow-ups.
What it does
Helium 10 bundles research and operations tools for marketplace sellers. Its Chrome extension shows product data while you browse Amazon and Walmart. Keyword tools find search terms competitors rank for, and the listing builder drafts listings with AI. Higher plans add ad automation, inventory management, profit reports and an AI agent. Plans are sized by how much you sell a year.
Official site:www.helium10.com.
Editorial note
Helium 10 is a toolkit for selling on Amazon. It helps you find products and keywords, write listings, run ads and track profit, with some TikTok Shop and Walmart tools.
Who it’s for
- For: Amazon sellers who want product research, keyword research and listing tools in one subscription.
- Not ideal for: new sellers who have not picked a product yet and want to test cheaply. The entry paid plan is $99 a month even billed yearly. Sellers who mainly need multichannel order sync may fit our Goflow page better.
Key use cases
- Orders & inventory
- Marketing & CRM
What you can do with it
- Getting started: Helium 10’s pricing page lists Platinum from $99 a month billed yearly, or $129 month to month. Its FAQ mentions a free plan with limited Chrome extension access, but the page does not list that plan’s limits. Handy when you want to try it before you pay.
- Diamond plan: Pitched at $100K to $10M in yearly sales: adds the Helium AI agent, ad automation, inventory management, profit and loss reporting; up to 5 extra users; 2% fee on ad spend managed through Helium 10 Ads. Handy when you need more room.
- Enterprise plan: Custom plan for sellers beyond $10M a year: dedicated success manager, 10+ users, up to 5,000 ASINs. Handy when you need more room.
- Help documentation: Official pricing and product pages at www.helium10.com. Handy when you set it up yourself.
How to use Helium 10: step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Open helium10.com and create an account. Read the plan list on the official site before you pay.
- Pick a plan on helium10.com. Platinum is the entry plan and is aimed at sellers under $100K a year.
- Install the Chrome extension so product data appears while you browse Amazon.
- Run keyword research on a product idea or a competitor’s ASIN.
- Draft or rewrite your listing with the listing builder, then edit it by hand before publishing.
- Connect your Seller Central account if you want profit and performance tracking.
These steps follow the official guide: Helium 10 homepage.
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Frequently asked questions
What is Helium 10?
A software suite for Amazon sellers covering product research, keyword research, listing optimization, advertising and profit tracking, with tools for TikTok Shop and Walmart, per Helium 10.
How much does Helium 10 cost?
Platinum is $129 a month or $99 a month billed yearly. Diamond is $359 a month or $279 a month billed yearly. Enterprise starts at $1,499 a month billed yearly. Checked October 31, 2026.
Is there a free plan?
Helium 10’s pricing FAQ mentions a free plan with limited Chrome extension access. The page does not list its limits, so check with Helium 10.
Are there extra fees?
Yes on Diamond: Helium 10 charges a 2% management fee on ad spend run through Helium 10 Ads, per its pricing page.
Can I cancel anytime?
Helium 10 says monthly plans have no long-term commitment and can be cancelled from Plans & Billing.
Pricing
Prices checked on the official pricing page.
- Platinum
-
$129/month, or $99/month billed yearly
Pitched at sellers with $0 to $100K in yearly sales: product and keyword research, listing tools, basic performance tracking, training; 1 extra user
- Diamond
-
$359/month, or $279/month billed yearly
Pitched at $100K to $10M in yearly sales: adds the Helium AI agent, ad automation, inventory management, profit and loss reporting; up to 5 extra users; 2% fee on ad spend managed through Helium 10 Ads
- Enterprise
-
From $1,499/month, billed yearly
Custom plan for sellers beyond $10M a year: dedicated success manager, 10+ users, up to 5,000 ASINs
- Limits: Plans are sized by yearly sales, and many tools carry usage caps such as tracked ASINs and searches. Ad management on Diamond adds a 2% fee on managed spend.
- Plans change: prices and limits get updated, so check the official page before you buy.
Facts
- Access
- Paid
- Paid plans from
- $99/mo billed yearly
- Checked
- Category
- Category: Marketing tools (49 in the library).
- On the record
- Helium 10’s pricing page lists Platinum from $99 a month billed yearly, or $129 month to month. Its FAQ mentions a free plan with limited Chrome extension access, but the page does not list that plan’s limits.