Marketing tools
All 49 marketing tools in the library, with what each one is best for, what it costs to start, whether there is a free plan and what that plan actually limits. Every figure comes from the vendor’s own pricing page, with the date we checked it.
49 tools in this category, listed alphabetically. Every price, free-plan limit and check date below is the vendor-checked fact already published on that tool’s own page on this site.
What to check before you choose
Start with the free tier and check its cap before you pay, because contact and send limits decide when you are forced to upgrade, not features. Kit’s free plan holds 10,000 subscribers, beehiiv’s holds 2,500, and AWeber’s allows 500 subscribers and 3,000 emails a month. Outreach tools meter by credits instead: Hunter and Snov.io each renew 50 a month, and lemlist’s 14-day trial adds 200 credits. If you only need scheduling, Buffer’s free plan covers 10 scheduled posts per channel and Metricool’s covers 20 posts a month.
Compare all 49 marketing tools
Every cell is copied, not calculated. Entry price is the starting figure that tool’s page publishes under “Paid plans from”; where a tool begins on a free tier that figure is $0, which is what its own page shows, and the Free plan? column says which kind of free access that is. Where a page publishes no starting figure, the cell repeats the cheapest plan it does list, word for word, or says the vendor publishes no self-serve price at all. Hard limit repeats that page’s “On the record” line, which is what the vendor states about the free tier. Price checked is the same date the tool page carries.
| Tool | Best for | Entry price | Free plan? | Hard limit | Price checked |
|---|---|---|---|---|---|
| ActiveCampaign | One business that mainly needs email automation | $15/mo billed annually | See official pricing | See the official pricing page for current plans and terms. | |
| Adcreative AI by Semrush | People who want to try Adcreative AI by Semrush from the official site before they pay | See the official site for current plans | Free trial | The homepage offers a 7-day free trial. A complete price table was not readable on November 11, 2026, so this page does not state a price. | |
| Ahrefs | Marketers, SEO consultants and content teams who rely on backlink and keyword data | $29/month | Ongoing free plan | Ahrefs Free gives website owners free limited access to Site Explorer and Site Audit for their own sites. Ahrefs says it does not run discounts. | |
| Argil AI | People who want to try Argil AI from the official site before they pay | See the official site for current plans | See official pricing | See the official pricing page for current plans. A complete price table was not readable on November 11, 2026, so this page does not state a price. | |
| AWeber | Small businesses, coaches and creators who want straightforward email marketing they can learn quickly | $0 | Ongoing free plan | AWeber’s free plan covers up to 500 subscribers and 3,000 emails a month, with one landing page and one automation, no time limit and no credit card. Free sends carry AWeber branding. | |
| beehiiv | Writers and brands who want to start a newsletter free and earn from ads or paid subscriptions as it grows | $0 | Ongoing free plan | beehiiv’s pricing page lists Free at $0, free forever, and the plan-limits row says Subscribers, Free, Up to 2,500. Unlimited email sends are included. Paid plans can be tried with no credit card. | |
| Benchmark Email | Small businesses that want straightforward email and a free list of up to 500 contacts | $0 | Ongoing free plan | Benchmark’s pricing page says the free plan includes 500 contacts at $0 a month. | |
| Brand24 | Marketers, PR teams and agencies who need to know when and how a brand is mentioned online | $199/month billed annually | Free trial | Brand24 offers a free 14-day trial. Its pricing page does not list a free plan. | |
| Brevo | Small businesses and online stores that want email and SMS marketing with automation on a small budget | $9/month | Ongoing free plan | Brevo has a Free plan with no credit card needed. Its FAQ says you can send up to 300 emails per day once your account is approved for sending. | |
| Buffer | Creators and small teams who schedule posts to several social channels | $60/channel/yr | Ongoing free plan | Buffer Free is free forever with 10 scheduled posts per channel and 1 user. | |
| ClickFunnels® | Sellers whose main job is the funnel itself | See the official site for current plans | See official pricing | See the official pricing page for current plans and terms. | |
| DataFeedWatch | Shopify, Magento, WooCommerce and PrestaShop stores whose products keep getting disapproved in Google Merchant Center or want to reach TikTok, Pinterest and the AI shopping channels | $64 | Free trial | DataFeedWatch’s pricing page offers 15 days of free full access. There is no free plan after the trial, and the page says no credit card is needed to start. | |
| Echowin AI | People who want to try Echowin AI from the official site before they pay | See the official site for current plans | See official pricing | See the official pricing page for current plans. A complete price table was not readable on November 11, 2026, so this page does not state a price. | |
| Flair AI | People who want to try Flair AI from the official site before they pay | See the official site for current plans | Ongoing free plan | The official site says you can start free. A complete price table was not readable on November 11, 2026, so this page does not state a price. | |
| GetResponse | Small businesses, creators and online sellers who want email, automation, landing pages and webinars from one account | From $19/mo | Free trial | GetResponse offers a 14-day free trial of its premium features with no credit card required. After 14 days you keep a free account with limits unless you upgrade. | |
| Helium 10 | Amazon sellers who want product research, keyword research and listing tools in one subscription | $99/mo billed yearly | Paid | Helium 10’s pricing page lists Platinum from $99 a month billed yearly, or $129 month to month. Its FAQ mentions a free plan with limited Chrome extension access, but the page does not list that plan’s limits. | |
| HighLevel | Agency owners managing many client accounts | $97/mo | Free trial | 14-day free trial on Starter, Unlimited and Agency Pro. Billing starts when it ends unless you cancel. | |
| HighLevel AI | Agencies running client CRMs | See the official site for current plans | Free trial | 14-day free trial; no free plan. | |
| Hootsuite | Marketing teams and agencies managing several social accounts and customer messages | $99/user/month billed annually | Free trial | Hootsuite offers a free 14-day trial on Standard, Professional and Advanced. Trial accounts have daily posting limits and no bulk scheduling. | |
| Hoppy Copy | Marketers who want a weekly newsletter drafted in their brand voice and are ready to try it for a week | $99/mo | Free trial | Hoppy Copy’s homepage says you can try it free for 7 days and that no credit card is required. | |
| Hostinger Reach | People already considering Hostinger who want email marketing and will read the renewal line | $1.49/mo intro | Paid | Hostinger Reach’s page shows an intro price of $1.49 a month on a 12-month term ($17.88 today) and states a renewal rate on the same card, plus a 30-day money-back guarantee. | |
| HubSpot Marketing Hub | Teams that want a CRM-first marketing suite | See the official site for current plans | Ongoing free plan | HubSpot’s Free tier is $0 for up to 2 users, and the pricing page says no credit card is required. | |
| Hunter | Founders, recruiters and sales reps who need to find the right email address and send a short outreach sequence | $0 | Ongoing free plan | Hunter’s Free plan gives 50 credits a month with no credit card. | |
| Hypefury | Creators, coaches and solo founders who write text posts and want them scheduled across LinkedIn, Threads, Bluesky and Instagram from one place | $6 | Paid | Hypefury’s pricing page lists a 7-day free trial with no credit card required. Hypefury says it no longer offers a free plan. | |
| Instantly | Agencies, founders and sales teams running cold email outreach at volume | $47/mo | Paid | Instantly’s pricing page lists paid Outreach, Credits and bundle plans. Its homepage invites you to start free. | |
| Jasper | Marketing teams that need consistent brand voice | $59/seat/mo | Free trial | 7-day free trial; no free plan. | |
| Kartra | One business that wants funnels and email together | $59/mo | See official pricing | See the official pricing page for current plans and terms. | |
| Keap | One business that wants a CRM with set-up help | $299/mo | Free trial | Keap’s FAQ says the free trial needs no credit card, and it limits emails, payments and texts. | |
| Kit | Creators, newsletter writers and course sellers who want email, landing pages and simple product sales in one place | $0 | Ongoing free plan | Kit’s Free plan is for up to 10,000 subscribers; paid plans have a 14-day free trial with no credit card required. | |
| Klaviyo | People who want to try Klaviyo from the official site before they pay | See the official site for current plans | See official pricing | See the official pricing page for current plans. A complete price table was not readable on November 11, 2026, so this page does not state a price. | |
| Later | Creators, small brands and social media managers who plan visual content for Instagram and TikTok | $18.75/month billed yearly | Free trial | Later offers a 14-day free trial on Starter, Growth and Scale. Its pricing page does not list a free plan. | |
| lemlist | Sales teams and founders running outbound across email and LinkedIn | $55/mo billed yearly | Free trial | lemlist’s 14-day free trial gives access to the Multichannel plan’s features (except in-app calls) plus 200 free credits. | |
| Magic by Shopify | People who want to try Magic by Shopify from the official site before they pay | See the official site for current plans | Ongoing free plan | The official site says you can start free. A complete price table was not readable on November 11, 2026, so this page does not state a price. | |
| Mailchimp | Small businesses and online stores that want a familiar email platform with templates and automation | $13/month | Ongoing free plan | Mailchimp has a basic Free plan for businesses with fewer than 250 contacts. Essentials and Standard come with a 14-day free trial. | |
| MailerLite | Creators and small businesses who want email, a landing page, and a free start | $0 | Ongoing free plan | MailerLite’s plan comparison lists Free at $0 with no credit card, including email automation, 1 website, 1 landing page, signup forms, and email A/B testing. | |
| Manychat | Creators, ecommerce brands and agencies automating Instagram comments and DMs | $14/mo billed yearly | Ongoing free plan | Free plan with 25 active contacts a month that renew monthly. | |
| Metricool | Creators, small businesses and agencies who schedule posts across several networks and want simple reports | $0 | Ongoing free plan | Metricool’s Free plan is $0 for 1 brand, with up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics. | |
| Moltbook | People who want to try Moltbook from the official site before they pay | See the official site for current plans | See official pricing | See the official pricing page for current plans. A complete price table was not readable on November 11, 2026, so this page does not state a price. | |
| Moosend | Small businesses and ecommerce brands that want email automation without a complex setup | See official pricing | Free trial | Moosend offers a 30-day free trial of its core features with no credit card required. | |
| Moz | Small businesses, in-house marketers and agencies that want a straightforward SEO suite | $49/month | Free trial | Moz Pro offers a free trial; the pricing page shows it on the Medium plan. Moz also has free SEO tools such as MozBar. | |
| Omnisend | Shopify and other online store owners who want email and SMS automations without a big bill | $16/month | Ongoing free plan | Omnisend has a Free plan at $0 with no credit card required: 500 emails a month, 250 contacts and 500 web push notifications. | |
| Saleshandy | Founders, agencies and SDR teams running cold email with no per-inbox fees | $34/mo billed annually | Free trial | Saleshandy offers a 7-day free trial with full access and no credit card required. | |
| SE Ranking | SEO agencies, consultants and in-house teams tracking rankings in Google and AI answers | $103.20/mo billed annually | Free trial | SE Ranking offers a free 14-day trial with no credit card required. | |
| Semrush | Marketers, agencies and site owners who run SEO and want to track visibility in AI answers | $165.17/month billed annually | Ongoing free plan | Semrush lists a Free plan at $0 with 1 demo project and 10 reports per day, no credit card required. Paid plans show a Try for free option. | |
| Simplified | Small marketing teams, agencies and busy founders who want social posts, emails and ads drafted in their brand style and only need to review and approve them | $79 | Paid | Simplified’s pricing page lists a trial with full Starter access (5 campaigns, 100K AI words and 100 AI designs). The page lists Starter from $79 a month. | |
| Snov.io | Small sales teams that want lead search, email verification, warm-up and outreach in one tool | $0 | Ongoing free plan | Snov.io’s Trial plan does not end: it renews every month with 50 credits, 100 recipients, 25 enrichment tokens and 1 warm-up slot. | |
| Systeme.io | Solo founders and course creators who want funnels, email and courses without paying for separate tools | $0 | Ongoing free plan | Systeme.io’s Free plan never expires and needs no credit card: up to 2,000 contacts, 3 sales funnels and 1 course, with unlimited email sends. | |
| Typefully | Founders, writers and small teams who post often on X and LinkedIn | $99/year | Ongoing free plan | Typefully has a Free plan for everyone: 1 social set, 1 user and 10 posts a month, with advanced scheduling and API access. | |
| Writesonic | Marketing teams and brands that want to see and improve how AI chat tools recommend them | $79/mo billed annually | Free trial | Writesonic offers a 7-day free trial, and its pricing page says “Start free. No credit card needed.” |
How we pick
Every row above copies a figure that is already on that tool’s own page on this site, and each of those pages links the vendor’s own pricing page and the date we read it. Where a vendor publishes no limit, or no price, the row says so rather than filling the gap. The order is alphabetical by tool name, not a ranking. Nothing here is bought: no vendor pays for a row, a position or a mention, and where a link to a vendor is an affiliate link it is marked on the tool page, not here.
Guides, comparisons and best-for pages
These pages go deeper on tools in this category. Each one links back here.
Frequently asked questions
What is on this page?
This page lists every marketing tool in the library, with the best-for line, entry price, free-plan label, and limit already published on each tool’s own page.
How is the list ordered?
The list is alphabetical by tool name. It is not a ranking, and no vendor pays for a row.
Where do the figures come from?
Every price and limit is copied from that tool’s page on this site, which links the vendor’s pricing page and the date it was checked.