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Instantly: AI marketing for small teams

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Instantly helps you run marketing and follow-ups by this route: cold email outreach with unlimited sending accounts and warmup, a B2B lead database, AI agents and a CRM. It is best for agencies, founders and sales teams running cold email outreach at volume. People also use it to automate repetitive work.

Screenshot of Instantly homepage
Homepage

What it does

Instantly sends cold email campaigns from as many mailboxes as you connect, with warmup to protect deliverability and a shared inbox for replies. Its lead database is searched with filters such as keywords and lookalikes, with waterfall email enrichment from 5+ providers. AI features include an AI Sales Agent, AI Reply Agent, an email writer and a web researcher that can use major LLMs or your own API key. Instantly sells Outreach and Credits plans separately or as Starter, Scale and Agency bundles.

Official site:instantly.ai.

Editorial note

Instantly is a cold email and sales engagement platform. It connects unlimited sending accounts with built-in warmup, finds leads in a database of 450M+ B2B contacts, and adds AI agents and a CRM. Outreach plans start at $47 a month, and bundles that combine outreach and lead credits start at $94 a month.

Who it’s for

Key use cases

What you can do with it

How to use Instantly: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Create an account at instantly.ai and pick an Outreach plan.
  2. Connect your sending mailboxes and turn on warmup before you send.
  3. Build or upload a lead list; use the lead database if you have credits.
  4. Write a short sequence with a clear ask, and personalize the first line.
  5. Start slowly, watch replies in the inbox, and follow the sending rules of your email provider and local law.

These steps follow the official guide: Instantly pricing.

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Frequently asked questions

How much does Instantly cost?

Outreach Growth and Credits Growth are each listed at $47 a month. Bundles start with Starter at $94 a month, or $85 a month billed annually, per Instantly’s pricing page checked October 27, 2026.

Does Instantly limit email accounts?

No. Instantly lists unlimited email accounts and unlimited warmup on its Outreach plans; plans limit uploaded contacts and monthly emails instead.

What are Instantly credits?

Credits pay for the B2B lead database and enrichment, such as finding work emails and company details. Credits Growth includes 1,500 a month.

Does Instantly have AI agents?

Yes. Instantly lists an AI Sales Agent, AI Reply Agent, an AI email writer and a web researcher agent.

Pricing

Prices checked on the official pricing page.

Outreach Growth

$47/month

Unlimited email accounts and warmup, 1,000 uploaded contacts, 5,000 emails a month, chat support

Credits Growth

$47/month

1,500 Instantly credits a month for the 450M+ B2B lead database and enrichment, AI email writer and web researcher agents

Starter bundle

$94/month, or $85/month billed annually

5,000 emails and 1,000 uploaded contacts a month, 1,500 credits, lead database and AI Sales Agent

Scale bundle

$194/month

100,000 emails and 25,000 uploaded contacts a month, 5,000 credits, AI Reply Agent and premium live support

Screenshot of Instantly pricing page
Pricing

Facts

Access
Paid
Paid plans from
$47/mo
Checked
Category
Category: Marketing tools (49 in the library).
On the record
Instantly’s pricing page lists paid Outreach, Credits and bundle plans. Its homepage invites you to start free.
Sources