Kajabi: business software for coaches, educators and experts
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Kajabi helps you build pages and funnels by starting with an all-in-one platform to sell courses, coaching, memberships and communities, with email. It is best for coaches, educators and experts who sell knowledge products and want one platform for everything. People also use it to run marketing and follow-ups. A free trial is available.
What it does
- Courses, coaching, memberships and communities in one place
- Website, landing pages and funnels with built-in checkout
- Unlimited email sends to your contact list
- Kajabi Cofounder AI and a Kajabi MCP for Claude and other AI tools
- Customer app on iPhone and Android, with automatic video transcripts and translations
- Teachable: course platform with a lower entry price
- Kartra: all-in-one funnels and courses
- systeme.io: funnels and courses on a budget
Editorial note
Kajabi is an all-in-one platform for selling what you know. You build courses, coaching programs, memberships and private communities, then sell them through your own website, landing pages and funnels with checkout built in. Unlimited email, a customer app and an AI cofounder are included, and Kajabi takes no revenue share.
Who it’s for
- Coaches and consultants selling programs and one-to-one sessions
- Educators and experts turning knowledge into online courses
- Creators running paid memberships and communities
- Not ideal for: people testing a first idea on a tight budget; entry pricing is high compared with simpler course tools.
Key use cases
- Funnels & pages
- Marketing & CRM
What you can do with it
Kajabi combines the tools a knowledge business usually spreads across five apps: a website and custom domain, course and coaching delivery, a private community, email marketing and funnels, and checkout with payments. Kajabi says one subscription replaces those tools, with no per-seat pricing and unlimited email sends. Higher plans add live cohort courses, advanced automations, an affiliate program and a branded mobile app.
How to use Kajabi: step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Start the 14-day free trial at kajabi.com.
- Pick your first product: a course, coaching program or community.
- Upload lessons or set up sessions, and write a sales page.
- Connect payments and set your price in the built-in checkout.
- Email your list and launch, then add funnels and automations.
These steps follow the official guide: Kajabi pricing.
Frequently asked questions
What is Kajabi used for?
Creating and selling online courses, coaching, memberships and communities, with the website, email, funnels and payments handled in the same account.
Does Kajabi take a cut of my sales?
No. Kajabi says it takes a 0% revenue share. Payment processing fees still apply and vary by country and provider.
Can I add team members on Kajabi?
Yes. Kajabi says there is no per-seat pricing, so you can add teammates without raising your bill.
Is Kajabi free?
There is no free plan, but every plan has 14 days free and a 30-day money-back guarantee. Basic is $143 a month billed annually.
Pricing
Prices checked on the official pricing page.
- Basic
-
$143/month billed annually ($1,716/year)
2,500 contacts, unlimited email sends, courses, coaching, memberships, website, community, funnels and checkout
- Growth
-
$199/month billed annually ($2,388/year)
25,000 contacts, live cohort courses, advanced automations, your own affiliate program, no Kajabi branding
- Pro
-
$399/month billed annually ($4,788/year)
100,000 contacts, your own branded app in the App Store, unlimited products, dedicated support
- There is no free plan, contact limits rise only with higher plans, and the branded app needs Pro.
- Vendors change plans; confirm on the official page before you buy.
Facts
- Access
- Free trial
- Paid plans from
- $143/month billed annually
- Checked
- Category
- Category: Business and productivity tools (153 in the library).
- On the record
- Kajabi offers 14 days free on every plan and a 30-day money-back guarantee. It lists no permanent free plan and takes no revenue share.