Krea: AI images for small teams

What it does

Krea puts more than 60 image, video and 3D models in one browser app, including its own and models from other companies such as Nano Banana, Flux, Kling, Veo and Seedance. Every model spends the same currency, compute units, so one plan covers all of them.

Editorial note

Krea is a creative AI app that gathers image, video, 3D and upscaling models behind one subscription. Krea 3, Krea’s own image model, makes and edits images at native 2K, keeps products and faces intact, and is priced per image rather than per seat. Plans start at $9 a month and are metered in compute units.

Who it’s for

Krea suits people who make pictures for a living and need a lot of them. An online shop can turn one product photo into ten scenes. A marketing team can reskin a campaign for each region. A designer can turn a sketch into a finished photograph. And a small business that cannot book a studio shoot for every product can send a phone photo and a written instruction and get back something that looks lit by a photographer.

On plans: Free lets you try Krea 3 and the other models, where 100 units a day suits a handful of images. Basic adds the commercial license, all image models and upscaling to 22K for $9 a month. Pro brings every video model plus App Builder when video joins your week. Max brings Krea 3 Ultra and the largest individual pool. Business suits up to 50 people sharing one workspace, and Enterprise adds single sign-on, audit logs and custom compute.

Image-led work is where Krea shines brightest. Krea 3 is built for pictures rather than long video runs, because a video session uses up a pool fastest, and Krea’s guide suggests Krea 2 when you want weighted style references or LoRA sliders. Both sit side by side on the same plan, so the pair covers style-led illustration and product realism together.

Key use cases

• Images & product photos
• Video & avatars

What you can do with it

Krea is a creative AI app at krea.ai that keeps image, video, 3D, lipsync, upscaling and real-time drawing in one browser window. Krea says it holds more than 100 models: its own, plus models from other companies such as Nano Banana, Flux, Kling, Veo and Seedance. One subscription covers all of them, because every model spends the same currency, compute units. Krea says it is trusted by more than 40 million creators, enterprises, agencies and studios, and names Lego, Nike, Microsoft, Samsung and Shopify among them.

Krea 3 is Krea’s own image model and the default model in the app. It makes a new image from a text prompt and edits a picture you already have from a plain English instruction. Krea built it for production work: product shots, studio scenes and many versions of one campaign. Most edits come back in under 8 seconds at native 2K, and Krea lists it at $0.06 per image at 2K or $0.03 at 1K.

The part that matters most is that it changes only what you ask. Swap the backdrop behind a bottle and the label stays sharp. Recolour a jacket and the face, pose and light stay put. Point at products or people in reference images by number and the same one turns up in a fresh scene, and because it reads text inside an image, a re-lettered poster keeps its layout. That is what makes it useful for a whole catalogue rather than one hero shot.

Krea’s own changelog: the Krea 3 API went into early access on October 15, 2026, Krea 3 became the default image model in the app on October 16, Krea 3 came out of beta on October 20, and 4K output arrived for the Krea 3 API on October 27. The app offers 1K and 2K, and the stronger Ultra mode comes with Max and above.

A compute unit measures work, not pictures. Krea’s help centre calls units the currency of its processing power, and each model spends a different number. Krea’s own model overview puts one Krea 1 image at about 6 units, a Nano Banana image at about 30, and Flux 2 Max at about 400. Same plan, same pool, very different bills.

Your plan gives you a pool to spend. Free refills 100 units every day, and Basic, Pro, Max and Business give you 5,000, 20,000, 60,000 and 80,000 units a month. Because models cost so differently, Krea translates each pool into rough picture counts: about 277 Krea 3 images on Basic, 1,111 on Pro and 2,222 on Max, or about 112, 450 and 1,350 Nano Banana 2 images on the same plans. Video is quoted the same way: Basic is listed at about 15 Seedance 2.0 Fast videos. Those counts are the quickest way to compare plans, because “5,000 units” means nothing until you know what your favourite model spends.

Three rules keep the month predictable. On Basic, Pro and Max, unused units do not roll over, so the pool resets each billing period; on Business and Enterprise they roll over to the next month, and for up to 12 months on yearly billing. One-time compute packs work on any plan and last 90 days. And the model picker shows the unit cost of your settings before anything runs, while Krea’s usage page catches up within a minute or two. Krea also notes that generations cost less on its higher plans.