Goflow vs Sellbrite: pricing and features compared
Goflow vs Sellbrite comes down to price and scope. Sellbrite, a GoDaddy brand, starts at $29 a month for 100 orders and focuses on listings, inventory sync, and shipping. Goflow starts at $499 a month for 750 orders and adds warehouse, purchasing, EDI, and forecasting tools. Both have free entry plans.
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Quick answer
Up to 500 orders a month, Goflow Core is free and Sellbrite charges $79. Above that, Sellbrite’s list price is lower at every published volume, for example $179 against $789 a month around 2,000 orders. Goflow’s price includes modules Sellbrite does not list, such as purchasing, EDI, and wholesale channels. For the free tiers, Goflow Core allows 500 orders a month and Sellbrite Free allows 30.
Affiliate disclosure. Mishal Brands is in the Goflow partner program, and this page contains referral links to Goflow. If you sign up through one of those links, Mishal Brands may earn a commission, at no extra cost to you. This page does not guarantee sales, savings, or any other result. Affiliate disclosure.
Facts about Goflow come only from goflow.com, and facts about other vendors only from their own websites, all checked October 13, 2026. Mishal Brands has not tested Goflow or the other tools here, so this page reports what each vendor publishes, not hands-on results.
How much do Goflow and Sellbrite cost?
Both publish prices by monthly order volume. Sellbrite’s plans run from $0 to $1,699 a month on its Pro and Power pricing pages; Goflow’s run from free to $4,599 a month on its pricing page.
The table uses list prices for seller-fulfilled orders, checked October 13, 2026. Goflow prices are month-to-month; Sellbrite shows monthly prices and a lower price billed annually.
| Orders a month | Goflow | Sellbrite |
|---|---|---|
| 500 | Free (Goflow Core, if you sell only on its five channels) | Pro 500: $79/month ($66 billed annually) |
| 2,000 | $789/month (up to 2,500 orders) | Pro 2K: $179/month ($149 billed annually) |
| 10,000 | $1,449/month | Power 10K: $399/month ($333 billed annually) |
| 50,000 | $2,999/month | Power 50K: $999/month ($833 billed annually) |
| 100,000 | $4,599/month | Power 100K: $1,699/month ($1,416 billed annually) |
Sellbrite also has Free (up to 30 orders), Pro 100 ($29 a month, $24 billed annually), and Power 25K ($699, $583 billed annually). Goflow’s smallest paid plan is $499 for up to 750 orders.
How do they count Amazon FBA orders?
Sellbrite leaves FBA orders out of the count entirely; Goflow counts them as half an order. Sellbrite charges an FBA Inventory & Multi-Channel Fulfillment add-on of $19 a month ($16 billed annually) on paid plans.
Goflow counts orders the channel ships, such as Amazon FBA, Walmart WFS, and TikTok FBT, at half weight, so a plan with 10,000 included orders covers up to 20,000 of them.
What does each platform include?
Sellbrite focuses on listing, inventory sync, and shipping; Goflow adds warehouse, purchasing, forecasting, and EDI. The lists below are what each vendor names on its own site.
| Area | Goflow | Sellbrite |
|---|---|---|
| Listings | Create and publish listings from the catalog; 1,000 new listings on Core, unlimited on paid plans | Listing templates, listings manager, variation listings |
| Inventory | Real-time stock across warehouses, transfers, vendor inventory | Multi-channel inventory and price control, multi-warehouse support, FBA inventory (add-on), CSV import and export |
| Shipping | Pick lists, scan-to-pack, bulk shipping, carrier selection | Print shipping labels, automatic tracking sync, shipping service integrations |
| Purchasing and forecasting | Purchase orders, receiving, forecasting | Not listed on the pricing pages |
| Wholesale and EDI | Wholesale channels and EDI (one-time setup fee per connection) | Not listed |
| API | Included on paid plans, not on Core | API access listed |
| Integrations | 250+ | Amazon, BigCommerce, eBay, Etsy, Google Shopping, Newegg, Sears, Shopify, Shopify Plus, Walmart, and WooCommerce, plus service integrations |
What happens when you go over your plan?
Sellbrite moves you up a tier; Goflow charges per extra order. Sellbrite says that if volume exceeds your plan, “you will be updated automatically to the next tier and charged a prorated amount.” Goflow bills overage per order, from 70¢ down to 10¢ for seller-fulfilled orders depending on the plan.
On billing terms, Sellbrite’s annual plans commit you to a full year, while monthly plans can be cancelled at any time. Goflow’s paid plans are month-to-month, apart from Enterprise.
Which should you choose?
On published prices alone, Sellbrite fits sellers who mainly need listings, inventory sync, and labels across marketplaces and carts. Goflow fits sellers who also need purchasing, warehouse workflows, wholesale, or EDI in the same system, or who want 500 free orders a month to start.
For Goflow’s full price ladder, see the Goflow review.
How do you try Goflow?
Start on the free Core plan, or request a demo to see the full platform. Goflow says most accounts are live in a few days and that onboarding is included at no extra charge.
Referral link. The button below is a Goflow partner referral link and opens Goflow’s demo request page. Mishal Brands may earn a commission if you sign up.
More on Goflow: Goflow review, Goflow vs Linnworks, Goflow free plan (Goflow Core), Goflow integrations, How to sync inventory across Amazon, Walmart and Shopify.
FAQ
Is Sellbrite cheaper than Goflow?
At the list prices both publish, yes. Around 2,000 orders a month, for example, Sellbrite Pro 2K is $179 a month and Goflow is $789. Goflow’s price includes modules such as purchasing and EDI that Sellbrite does not list.
Which free plan is bigger?
Goflow Core allows up to 500 orders a month on Amazon, eBay, Shopify, TikTok, and Walmart, with 3 users. Sellbrite’s Free plan allows up to 30 orders a month.
Do FBA orders count toward the limit?
Not on Sellbrite, which excludes Amazon FBA orders and charges a $19 a month FBA add-on. Goflow counts channel-fulfilled orders, such as FBA, as half an order.
Who owns Sellbrite?
Sellbrite’s website calls it a GoDaddy brand, and its footer reads “GoDaddy Sellbrite, Inc.”
Does Sellbrite have a free trial?
Yes. Sellbrite offers 14 days of unlimited access, with no credit card and no setup costs. Goflow has no trial but offers the free Core plan.
Mishal Brands is an independent review site. Goflow links on this page use the referral link https://ps.goflow.com/ddfwzn294dqe from the Goflow partner program, including source links. Signing up can earn Mishal Brands a commission. Links to other vendors are plain links. Affiliate disclosure.
Sources, checked October 13, 2026: Goflow pricing and FAQ; Goflow homepage; Goflow integrations; Sellbrite Pro pricing; Sellbrite Power pricing; Sellbrite plans overview. Prices and features can change; if this page disagrees with a vendor’s site, the vendor’s site is right.