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Full guide · 5 steps

Start an email newsletter: a 5-step guide for small business

This guide walks a small business through starting an email newsletter in five steps: choose a platform such as Kit or AWeber, add a signup form, write a welcome email and a one-line promise with AI, draft and trim your first issue, add a simple header image, then send. Free plan limits are listed at the end.

Last checked · By Mishal Brands Editorial

What this solves

A newsletter is the one audience channel you own. Social reach changes with every algorithm update, but an email list stays yours, and a short, regular email keeps customers coming back.

Who this is for

  • Small businesses that want repeat customers without paying for ads.
  • Coaches, consultants and creators who share advice every week.
  • Anyone who has never sent a newsletter and wants a simple first issue out this week.

How to set it up, step by step

Suggested workflow. These steps are a workflow for one person with off-the-shelf tools. We name tools as examples.

STEP 1 · Kit

Choose a free platform with room to grow

What to do

Create a free Kit account if you expect your list to grow past a few hundred people.

Tip

Kit’s free plan has no trial clock; paid features such as sequences start with a 14-day trial.

Our tool page: Kit.

STEP 2 · AWeber

Or start with AWeber

What to do

Choose AWeber instead if you want a simple editor and landing page and your list will stay small at first.

Tip

Set your one free automation as the welcome email.

Our tool page: AWeber.

STEP 3 · ChatGPT

Write your newsletter promise and welcome email

What to do

Use prompts 1 and 8 from our newsletter prompt pack to write a one-line promise and a welcome email under 150 words.

Tip

Put the promise on your signup form so people know what they are joining.

Our tool page: ChatGPT.

STEP 4 · Claude

Draft and trim your first issue

What to do

Use prompts 3, 4 and 9 to write subject lines, an opening line and a tighter draft.

Tip

One useful idea per issue beats five links.

Our tool page: Claude.

STEP 5 · Canva

Add one simple header image

What to do

Make a header image in Canva with your name and newsletter title, sized for email.

Tip

Keep text in the email itself, not inside images, so it reads on every device.

Our tool page: Canva.

Browse by category: All 49 Marketing tools · All 41 Writing and content tools. Every tool page lists the vendor’s own price and the date we checked it.

After you finish

Send a test to yourself, read it on your phone, then send. End every issue with one question people can answer by replying. Replies tell you what to write next.

Alternatives

  • beehiiv: a newsletter-first platform with growth tools.
  • Systeme.io: email plus sales funnels and courses in one account.
  • GetResponse: email with webinars and landing pages.

Frequently asked questions

How do I start an email newsletter for my business?

Pick an email platform, add a signup form to your site and bio, write a welcome email, then send a short first issue that teaches one useful thing.

How often should a small business send a newsletter?

Pick a schedule you can keep, such as weekly or every other week. Consistency matters more than length.

Can I start a newsletter for free?

Yes. Kit and AWeber both report free plans; their limits and check dates are in the pricing section at the end of this guide.

Pricing and free plans for these tools

Each line is worded as the vendor reports it, with the date we checked. Plans change, so confirm on the official page before you sign up.

  • Kit: Kit’s Free plan is for up to 10,000 subscribers; paid plans have a 14-day free trial with no credit card required. (official pricing page, checked Oct 26, 2026)
  • AWeber: AWeber’s free plan covers up to 500 subscribers and 3,000 emails a month, with one landing page and one automation, no time limit and no credit card. Free sends carry AWeber branding. (official pricing page, checked Oct 27, 2026)
  • ChatGPT: Free plan for everyone. (official pricing page, checked Oct 13, 2026)
  • Claude: Free plan. (official pricing page, checked Oct 15, 2026)
  • Canva: Canva Free is US$0 for one person, with 1.6M+ templates and 5GB of cloud storage. (official pricing page, checked Oct 24, 2026)

Editorial note

Written by Mishal Brands Editorial. Affiliate links are marked and never change the order.

Free pack: prompts for better AI images

A short, copyable set of image prompts for product shots, portraits, thumbnails, logos, and ads. These are starting points you can adapt — not a promise of any result.