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Kit: AI marketing for small teams

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Kit helps you run marketing and follow-ups by this route: email marketing for creators: newsletters, landing pages, automations and digital product sales. It is best for creators, newsletter writers and course sellers who want email, landing pages and simple product sales in one place. Pro adds engagement scoring, deliverability reporting, a newsletter referral system and unlimited users.

Screenshot of Kit homepage
Homepage

What it does

Kit lets you collect subscribers with forms and landing pages, send broadcasts, and tag and segment your list. Paid plans add Visual Automations and email sequences, A/B tests, SMS, RSS campaigns and the Kit MCP server for AI assistants. Kit also sells digital products and paid newsletter subscriptions, and runs a Recommendations network that helps creators grow from each other’s sign-ups. Pro adds engagement scoring, deliverability reporting, a newsletter referral system and unlimited users.

Official site:kit.com.

Editorial note

Kit (formerly ConvertKit) is an email marketing platform for creators. Its Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Paid plans start at $33 a month billed yearly for 1,000 subscribers, with a 14-day free trial.

Who it’s for

Key use cases

What you can do with it

Screenshot of Kit features page
Features

How to use Kit: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Create a Free account at kit.com (no card needed).
  2. Build a landing page or form and share its link in your bio or posts.
  3. Tag new subscribers by where they signed up so you can segment later.
  4. Write and send your first broadcast to the list.
  5. When you need a welcome sequence or automations, start the 14-day trial of Creator.

These steps follow the official guide: Kit pricing.

Other tools for this job

Frequently asked questions

Is Kit free?

Yes. Kit’s Free plan is for up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts, checked October 26, 2026.

How much does Kit cost?

For 1,000 subscribers, Creator is $33 a month billed yearly ($390 a year) and Pro is $66 a month billed yearly, per Kit’s pricing page. Prices rise with list size.

Does Kit have a free trial?

Yes. Kit says Creator and Pro have a 14-day free trial with no credit card required; after it ends you need a card to stay on a paid plan, or you can continue on Free.

Does Kit work with AI assistants?

Kit lists Kit MCP on its Creator plan, which connects Kit to AI tools that support the Model Context Protocol.

Pricing

Prices checked on the official pricing page.

Free

$0

Up to 10,000 subscribers; unlimited landing pages, forms and broadcasts; tagging and segmentation; sell digital products and subscriptions

Creator

$33/month billed yearly ($390/year) for 1,000 subscribers

Unlimited Visual Automations and sequences, Kit MCP, subject-line A/B tests, polls, remove Kit branding, SMS, apps and integrations, RSS campaigns

Pro

$66/month billed yearly for 1,000 subscribers

Subscriber Signals, engagement analytics and scoring, unlimited users, deliverability reporting, newsletter referral system, Facebook custom audiences

Screenshot of Kit pricing page
Pricing

Facts

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Ongoing free plan
Paid plans from
$0
Checked
Category
Category: Marketing tools (49 in the library).
On the record
Kit’s Free plan is for up to 10,000 subscribers; paid plans have a 14-day free trial with no credit card required.
Sources