Gemini: pricing, free plan, and how to use it
Gemini is Google’s AI assistant for writing, research, images, and video, and it works inside Gmail and Docs on paid plans. It is free with a Google Account. Google’s subscription page lists Google AI Plus at $4.99 a month, Pro at $19.99, and Ultra from $99.99, with more storage on each.
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Quick answer
Yes, Gemini is free with a Google Account. Google AI Plus is $4.99 a month, Google AI Pro is $19.99, and Google AI Ultra is $99.99 or $199.99 a month, on Google’s US subscription page. Business editions are sold as Gemini Enterprise.
No affiliate links. Links to Gemini on this page are plain links to the official site. Mishal Brands has not tested Gemini hands-on; this page reports what Google publishes.
What is Gemini?
Gemini is Google’s AI assistant. The free plan includes image generation, Deep Research, Gemini Live, Canvas, and Gems. Paid Google AI plans raise usage limits, add Gemini in Gmail, Docs, and other Google apps, and include cloud storage. Gemini Enterprise editions are sold separately for businesses.
Official site: gemini.google. Category in the AI Library: Writing & chat.
How much does Gemini cost?
Prices from Google’s official pricing page, checked Oct 13, 2026, in US dollars before tax. If the official page shows something different, the official page is right.
| Plan | Price | What the official page says |
|---|---|---|
| Free | $0 | Flash-Lite model, image generation, Deep Research, 15 GB storage |
| Google AI Plus | $4.99/month | 2x Free usage, Gemini in Gmail and Vids, 400 GB storage |
| Google AI Pro | $19.99/month | 4x Free usage, Pro model, Gemini in Gmail and Docs, 5 TB storage |
| Google AI Ultra | $99.99/month or $199.99/month | 5x or 20x Pro usage; storage from 20 TB |
| Gemini Enterprise | Not shown on this page | Business editions; see Google’s business pages |
How do you use Gemini to research a competitor before a sales call?
Here is a practical setup in 5 steps. It follows the features Google lists; it is not a hands-on test.
- Sign in to gemini.google.com with a Google Account.
- Ask Deep Research for an overview of the competitor: products, pricing pages, and recent news.
- Open the cited sources and confirm the key facts yourself.
- Ask Gemini to turn the confirmed facts into five talking points for the call.
- On a paid plan, use Gemini in Gmail or Docs to draft the follow-up where you already work.
What is Gemini’s Mishal Brands Score?
Gemini scores 8 out of 10 on the Mishal Brands Score (fact-based, not hands-on testing). Each point comes from a public fact on an official page, not from testing the tool. How the score works.
| Criterion | Points | Public fact |
|---|---|---|
| Pricing transparency | 1 / 2 | Consumer plan prices are published; Gemini Enterprise prices are not shown on the subscription page. |
| Free plan or trial | 2 / 2 | Free with a Google Account. |
| Business features | 1 / 2 | Gemini Enterprise editions for businesses; SSO is not named on the page we checked. |
| Integrations and API | 2 / 2 | Public Gemini API docs; works inside Gmail, Docs, and other Google apps. |
| Documentation and support | 1 / 1 | Public Gemini help center. |
| Privacy and data terms | 1 / 1 | Google privacy policy, plus a published statement that Enterprise data isn’t used to train models. |
| Total | 8 / 10 | Mishal Brands Score (fact-based, not hands-on testing) |
FAQ
Is Gemini free?
Yes, with a Google Account. The free plan includes image generation, Deep Research, and Gemini Live.
How much is Google AI Pro?
$19.99 a month on Google’s US subscription page, checked October 13, 2026.
Does Google train on Gemini Enterprise data?
Google’s page says Gemini Enterprise data, including prompts and outputs, isn’t used to train Google models.
Is there a Gemini API?
Yes. Google publishes Gemini API documentation, with a free tier and paid tiers.
Sources, all official Google pages, checked Oct 13, 2026: Google AI plans; Gemini API docs; Gemini help center; Google privacy policy.
Mishal Brands is not affiliated with Google. Product names belong to their owners. How we review.