HighLevel AI: AI marketing for agencies running client CRMs
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HighLevel AI helps you run marketing and follow-ups by this route: answer leads and book calls with AI inside an agency CRM. It is best for agencies running client CRMs. People also use it to automate repetitive work. A free trial is available.
What it does
Answer leads and book calls with AI inside an agency CRM.
Editorial note
Conversation AI, Voice AI, and AI Employee plans inside HighLevel’s agency CRM; AI Employee is $50 or $97 a month per sub-account.
Who it’s for
Agencies running client CRMs.
Key use cases
- Marketing & CRM
- Automate work
What you can do with it
Answer leads and book calls with AI inside an agency CRM.
How to use HighLevel AI: step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Open gohighlevel.com and start the trial. Use it on one real task before the trial ends.
- Go to AI Agents, then Conversation AI, and click + Create Bot.
- Select Guided Form Setup and click Create New Bot. The help article recommends this path for general questions, appointment booking, and simple lead capture.
- Choose a bot type, such as General Q&A or Appointment Booking.
- Select or create a Brand Voice, configure Bot Settings and Bot Goals, and save the bot.
- Leave the bot Off, or switch it to Suggestive or Auto-Pilot. Suggestive mode drafts replies for your team to send. Auto-Pilot sends replies on its own. Test the bot before you turn on Auto-Pilot.
These steps follow the official guide: Set up a Conversation AI bot. Checked Oct 24, 2026.
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Frequently asked questions
What does HighLevel AI help you do?
Answer leads and book calls with AI inside an agency CRM.
Is HighLevel AI free?
Free trial. 14-day free trial; no free plan.
How much does HighLevel AI cost?
This page does not list a starting price. See the official pricing page for current plans.
Who is HighLevel AI best for?
Agencies running client CRMs.
How do you use HighLevel AI?
Follow the tutorial on this page. The steps cite the official guide and stop at a first result.
Pricing
See the official site for current plans.
Facts
- Access
- Free trial
- Checked
- Category
- Category: Marketing tools (49 in the library).
- On the record
- 14-day free trial; no free plan.