Luma (Dream Machine): AI video for creative teams
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Luma (Dream Machine) helps you make and edit video by this route: luma’s AI video and image app, with its own Ray models plus Kling, Seedance and more in one board. It is best for creative teams who want several video models, including Luma’s own Ray, in one project board. People also use it to create and edit images.
What it does
Luma’s pricing page lists credit costs for its Ray models alongside third-party models such as Seedance 2.5, Kling 4.0 and Veo 3.1. On October 23, 2026, Luma said Kling 4.0 is available to every Luma customer, built for fast action and big camera moves like tracking shots, orbits and push-ins, in 16:9, 9:16, 1:1 and 21:9, without leaving your Luma board.
Official site:lumalabs.ai.
Editorial note
Luma, the maker of Dream Machine and the Ray video models, runs an app where you pick a model per shot. Luma’s pricing page starts at $30 a month for Plus.
Who it’s for
- For: Creative teams who want several video models, including Luma’s own Ray, in one project board.
- Not ideal for: people who want a free plan; Luma’s plans start at $30 a month.
Key use cases
- Video & avatars
- Images & product photos
What you can do with it
- Free access: Luma’s pricing page lists Plus at $30 a month as the first plan; no free plan is listed. This matters when you want to test before you pay.
- Pro plan: 40,000 credits, 4x usage with the Luma Agents. This matters when the free tier is not enough.
- Ultra plan: 150,000 credits, 15x usage with the Luma Agents. This matters when the free tier is not enough.
- Help documentation: Official pricing and product pages at lumalabs.ai. This matters when you set it up yourself.
How to use Luma (Dream Machine): step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Open lumalabs.ai and create an account. Read the plan list on the official site before you pay.
- Open a board for your project in Luma.
- Choose a model per shot: Ray, or Kling 4.0 for shots that need more movement.
- Describe the shot, or start from a still of your talent or product.
- Pick the aspect ratio, such as 9:16 for vertical video.
- Judge the take and refine it in the same board.
These steps follow the official guide: Luma pricing.
Example inputs
Adapt these. They are examples of what to ask for, not a button name, unless the steps above already use that name.
A first request: luma’s AI video and image app, with its own Ray models plus Kling, Seedance and more in one board. Keep it short enough to review in one pass.Name the audience, the format you need, and one fact that must stay accurate.Frequently asked questions
Is Luma free?
Luma’s pricing page lists no free plan; Plus is $30 a month, checked October 25, 2026.
What models does Luma include?
Luma’s pricing page lists Luma’s Ray models plus third-party models, including Seedance 2.5 and Kling 4.0.
Can I use Luma videos commercially?
Luma lists commercial use on the Plus plan.
Do unused credits roll over?
Luma says unused credits expire at the end of each billing cycle.
Pricing
Prices checked on the official pricing page.
- Plus
-
$30/month, or $300/year billed yearly
10,000 credits, Luma and third-party image and video models, commercial use
- Pro
-
$90/month, or $900/year billed yearly
40,000 credits, 4x usage with the Luma Agents
- Ultra
-
$300/month, or $3,000/year billed yearly
150,000 credits, 15x usage with the Luma Agents
- Limits: Credit costs vary a lot by model and resolution; unused credits expire monthly.
- Plans change: vendors update limits and prices; confirm on the official page before you buy.
Facts
- Access
- Paid
- Paid plans from
- $30/mo
- Checked
- Category
- Category: Video tools (48 in the library).
- On the record
- Luma’s pricing page lists Plus at $30 a month as the first plan; no free plan is listed.