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Metricool: AI marketing for creators, small businesses and agencies

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Metricool helps you run marketing and follow-ups by this route: schedule, analyze and report on your social media and ads from one dashboard, with a free plan. It is best for creators, small businesses and agencies who schedule posts across several networks and want simple reports. People also use it to automate repetitive work. A free plan is available.

Screenshot of Metricool homepage
Homepage

What it does

Metricool plans and schedules posts for networks including Instagram, TikTok, YouTube, Threads, Facebook, Pinterest, LinkedIn, Bluesky and Google Business Profile, and shows analytics and competitor data in one dashboard. It includes an inbox, link-in-bio SmartLinks, an AI social media assistant, a Metricool MCP server, ads reporting and Looker Studio-style Data Studio reports. LinkedIn and X connections need a paid plan; X is an add-on on Starter. Prices step up with the number of brands you manage.

Official site:metricool.com.

Editorial note

Metricool is a social media management tool for scheduling posts, tracking analytics and competitors, and building reports across networks. Its Free plan covers 1 brand with up to 20 scheduled posts a month. Starter begins at $20 a month billed annually.

Who it’s for

Key use cases

What you can do with it

How to use Metricool: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Create a free Metricool account and connect your brand’s social profiles.
  2. Open the Planner and look at the best times to post it suggests.
  3. Write or paste your posts for the week and add images or videos.
  4. Schedule them; the Free plan allows up to 20 scheduled posts a month.
  5. After a week, check Analytics to see which posts did best.

These steps follow the official guide: Metricool pricing.

Other tools for this job

Frequently asked questions

Is Metricool free?

Yes. Metricool’s Free plan is $0 for 1 brand, with up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, checked October 27, 2026.

How much does Metricool cost?

In USD, Starter is from $20 a month billed annually or $25 monthly, and Advanced from $53 a month billed annually or $67 monthly, per Metricool’s pricing page. Prices rise with the number of brands.

Can Metricool post to LinkedIn and X?

Metricool’s Free plan excludes LinkedIn and X. Starter adds the LinkedIn connection and access to an X add-on; Advanced includes complete X analytics.

Does Metricool work for agencies?

Yes. Advanced manages up to 50 brands with team and client management, roles and a post approval system.

Pricing

Prices checked on the official pricing page.

Free

$0

1 brand, up to 20 scheduled posts a month, 5 competitors, 30 days of analytics, AI assistant, Metricool MCP

Starter

From $20/month billed annually, or from $25 monthly

Up to 10 brands, unlimited publishing, 100 competitors, LinkedIn connection, PDF and PPT reports, unlimited analytics history

Advanced

From $53/month billed annually, or from $67 monthly

Up to 50 brands, team and client management, post approval, full X analytics, Data Studio connector, Metricool API

Custom

Custom

Custom number of brands, white label, dedicated account manager

Screenshot of Metricool pricing page
Pricing

Facts

Access
Ongoing free plan
Paid plans from
$0
Checked
Category
Category: Marketing tools (49 in the library).
On the record
Metricool’s Free plan is $0 for 1 brand, with up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.
Sources