Moz: AI marketing for small teams
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Moz helps you run marketing and follow-ups by starting with an SEO suite for keyword research, rank tracking, site crawls, backlinks and AI visibility. It is best for small businesses, in-house marketers and agencies that want a straightforward SEO suite. People also use it to find answers you can check. A free trial is available.
What it does
- Keyword Explorer and SERP analysis
- Rank Tracker with mobile rankings
- Site crawls for technical issues
- Backlink and competitive research
- AI visibility dashboards across GPT, Gemini and Google AI Mode
- Semrush: SEO and AI search platform with a free plan
- Ahrefs: backlinks and keyword research
- SE Ranking: SEO suite for smaller teams
Editorial note
Moz Pro is an SEO software suite. Keyword Explorer finds search opportunities, Rank Tracker follows your positions, site crawls flag technical issues and backlink research shows who links to you. Newer AI features track how your brand appears in GPT, Gemini and Google AI Mode, and Moz offers free tools such as MozBar.
Who it’s for
- Small businesses managing their own SEO
- In-house marketers tracking rankings and site health
- Agencies reporting SEO results to clients
- Not ideal for: teams that need the largest possible keyword and backlink databases for enterprise SEO.
Key use cases
- Marketing & CRM
- Research & answers
What you can do with it
Moz Pro bundles the core SEO jobs into one dashboard. You research keywords and SERPs, track rankings for your sites, crawl pages to find technical problems, analyze competitors and backlinks, and grade pages with On-Page Grader. AI visibility dashboards track prompts across GPT, Gemini and Google AI Mode with sentiment and citation data, and AI content briefs help plan pages. Reports can be scheduled and, on higher plans, branded.
How to use Moz: step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Start a free trial of Moz Pro at moz.com, or install the free MozBar first.
- Create a campaign for your site.
- Add the keywords you want to rank for.
- Run a site crawl and fix the biggest issues.
- Check rankings weekly and set up a scheduled report.
These steps follow the official guide: Moz Pro pricing.
Related
Other tools for this job
-
ActiveCampaign
Email marketing and automation, priced by how many contacts you have, with pipelines and SMS as add-ons.
-
Adcreative AI by Semrush
AdCreative by Semrush generates conversion-focused ad copy and product visuals. The homepage offers a 7-day free trial.
-
Agent Opus
Turn an idea, script or audio file into a finished AI video.
-
Ahrefs
An SEO and AI search platform for backlinks, keywords, site audits and rank tracking.
-
Apify
Runs ready-made scrapers and automations (Actors) and hands you the data as a dataset or API.
Frequently asked questions
What is Moz used for?
Search engine optimization: keyword research, rank tracking, technical site crawls, backlink research and, more recently, AI visibility tracking.
Which AI models does Moz track?
The pricing page lists GPT, Gemini and Google AI Mode as the tracked AI models on every Moz Pro plan.
Does Moz have free tools?
Yes. Moz offers free SEO tools, including MozBar, which shows SEO metrics as you browse.
Is Moz free?
Moz Pro is paid, with a free trial. Starter is $49 a month and Standard is $99 a month, or $79 paid yearly.
Pricing
Prices checked on the official pricing page.
- Starter
-
$49/month
Entry plan for individuals managing a single website
- Standard
-
$99/month ($79/month paid yearly)
1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled a month, 150 tracked AI prompts
- Medium
-
$179/month ($143/month paid yearly)
2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled a month, free trial available
- Large
-
$299/month
3,000 keyword rankings, 600 tracked AI prompts, branded reports and templates
- Lower plans limit tracked keywords, sites and crawls, and branded reports start on higher plans.
- Vendors change plans; confirm on the official page before you buy.
Facts
- Access
- Free trial
- Paid plans from
- $49/month
- Checked
- Category
- Category: Marketing tools (49 in the library).
- On the record
- Moz Pro offers a free trial; the pricing page shows it on the Medium plan. Moz also has free SEO tools such as MozBar.