mishal brands

Semrush: AI marketing for marketers, agencies and site owners

Visit official site

Official site link, not an affiliate link. We do not have an approved referral link for Semrush.

Semrush helps you run marketing and follow-ups by starting with an SEO and AI search platform for keyword research, rank tracking and site audits. It is best for marketers, agencies and site owners who run SEO and want to track visibility in AI answers. People also use it to find answers you can check. A free plan is available.

Screenshot of Semrush homepage
Homepage

What it does

Editorial note

Semrush is an SEO and marketing research platform. It covers keyword research, competitor traffic, backlinks, site audits and daily rank tracking, and its AI Visibility tools track how your brand shows up in AI answers. You can bring Semrush data into chat tools through MCP and build reports for clients.

Who it’s for

Key use cases

What you can do with it

Semrush gives you search data and tools to grow organic traffic. You research keywords and competitors, see where any site’s traffic comes from, audit your site for technical issues, and track rankings every day across locations and devices. Newer AI Visibility features track prompts in AI answers and report how your brand is mentioned. Reports can be scheduled, branded and shared, and add-ons cover extra users and agency lead generation.

Screenshot of Semrush features page
Features

How to use Semrush: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Create a free Semrush account at semrush.com; no card is needed for the Free plan.
  2. Add your site as a project and run a Site Audit.
  3. Research keywords and competitors for your niche.
  4. Set up rank tracking for your target keywords.
  5. Upgrade to Starter or Pro+ when you need more projects, keywords or AI prompt tracking.

These steps follow the official guide: Semrush pricing.

Other tools for this job

Frequently asked questions

What is Semrush used for?

Keyword research, competitor analysis, backlink research, technical site audits, daily rank tracking and, more recently, tracking how AI answers mention a brand.

Does Semrush track AI search?

Yes. Semrush plans include AI Visibility prompt tracking: 50 prompts a day on Starter, 100 on Pro+ and unlimited on Advanced, according to the pricing page.

Can I add more users to Semrush?

Yes. The pricing page lists additional users as an add-on starting at $45 a month.

Is there a free Semrush plan?

Yes. The Free plan is $0 with 1 demo project and 10 reports a day. Paid plans start at $165.17 a month billed annually.

Pricing

Prices checked on the official pricing page.

Free

$0

1 demo project, 10 reports per day across core tools, Help Center and basic onboarding

Starter

$165.17/month billed annually ($199 monthly)

5 websites to monitor, 500 keywords tracked daily, keyword and competitor research, MCP access, 50 AI prompts tracked daily

Pro+

$248.17/month billed annually ($299 monthly)

15 websites, 1,500 keywords tracked daily, historical data, content optimization, 100 AI prompts tracked daily

Advanced

Custom (talk to sales)

40+ websites, 5,000+ keywords tracked daily, share of voice, API data, unlimited AI prompts

Screenshot of Semrush pricing page
Pricing

Facts

Access
Ongoing free plan
Paid plans from
$165.17/month billed annually
Checked
Category
Category: Marketing tools (49 in the library).
On the record
Semrush lists a Free plan at $0 with 1 demo project and 10 reports per day, no credit card required. Paid plans show a Try for free option.
Sources