WordPress: business software for bloggers, small businesses and developers

What it does

• Block editor and Site Editor with live preview
• Thousands of themes to start from
• Plugin library for stores, SEO, forms, newsletters and more
• Runs on the hosting provider of your choice
• WordPress Playground to try it in the browser

• WooCommerce: add a store to WordPress
• Wix: hosted builder with a free plan
• Hostinger: hosting for WordPress sites

Editorial note

WordPress is an open-source publishing platform. You install it on your own hosting, pick a theme, and build pages with the block editor, then extend your site with plugins for stores, analytics, newsletters and more. The software is free; you choose and pay for your own host and domain.

Who it’s for

• Bloggers and publishers who want full control of their content
• Small businesses building a site they own
• Developers and agencies building custom sites for clients
• Not ideal for: people who want zero maintenance; you handle updates, backups and security, or pay a host to.

Key use cases

• Funnels & pages
• Write & chat

What you can do with it

WordPress lets you create and manage a website without being locked to one company. The block editor shows your layout as you edit, the Site Editor customizes themes without code, and plugins add features such as WooCommerce for selling. WordPress 7.1 adds responsive block styles, a simpler media editor and rich-text Notes with @mentions. WordPress Playground lets you try it in your browser first.