Trend · AI for business

ChatGPT now lets businesses claim a profile and add an AI agent

Since November 10, 2026, businesses can claim a profile in ChatGPT through OpenAI’s Business Hub beta. Once verified, you can keep your details and product feeds current, see how often ChatGPT mentions you, and, if you are an eligible U.S. ecommerce or online service business, launch a Business Agent that answers shoppers’ questions.

Last checked Nov 10, 2026 · By Mishal Brands Editorial

Checked Nov 10, 2026. Everything below comes from OpenAI’s announcement “Introducing Businesses in ChatGPT,” dated November 10, 2026. It is a beta, and OpenAI says it plans to expand it to more markets and categories over time.

What it does and why it matters

OpenAI reports that businesses can now claim a profile in ChatGPT through a new Business Hub, keep their details and product feeds current, and see how often ChatGPT mentions them. Eligible U.S. ecommerce and online service businesses can also launch a Business Agent that answers shoppers’ questions inside ChatGPT (OpenAI, Nov 10, 2026).

OpenAI says ChatGPT is used by 1.2 billion people each week. If customers ask ChatGPT which product or service to choose, this is the first official way for a business to manage what ChatGPT knows about it.

Who it is for

Online stores, especially Shopify merchants, whose products can appear in ChatGPT answers.
Online service businesses in the U.S. that want an agent to answer pre-sale questions.
Any eligible local or online business that wants its name, details and website shown correctly.

Standout features

Claim your business. OpenAI says any eligible business located where ChatGPT is available can claim it. After verification you can update key details and add self-service product feeds with pricing and availability.
Shopify shortcut. Shopify merchants can connect their store from Business Hub or the Shopify admin to speed up verification. OpenAI says eligible Shopify products are already in ChatGPT through Shopify Catalog.
Aggregated insights. Mentions, website clicks and “discovery topics,” the themes of conversations where your site is cited. OpenAI says it does not share users’ conversations or Business Agent chats, and insights only appear above certain thresholds.
Business Agents. When your business appears in an answer, people can open its profile and start a separate, clearly labeled conversation with your agent to compare options and ask follow-up questions.

How to start

Check whether your business is eligible in Business Hub, then claim and verify it.
Fix the basics first: name, category, hours, location or service area, and your website.
If you sell online, add a product feed with current prices and stock, or connect Shopify.
Read your discovery topics after a few weeks to see which questions bring people to you.
Only then consider a Business Agent, and test it with the questions real customers ask.

Alternatives

Tidio and Chatbase put an AI chat on your own website instead of inside ChatGPT.
Gorgias handles support for ecommerce stores across email and chat.

The catches

It is a beta. Features, eligibility and markets can change.
Business Agents are U.S.-only for now and limited to eligible ecommerce and online service categories.
Insights are aggregated. Small businesses may not see numbers until they pass OpenAI’s thresholds.

Frequently asked questions

What is Businesses in ChatGPT?

A beta from OpenAI, announced November 10, 2026, that lets businesses claim a profile in ChatGPT through Business Hub, manage their details and product feeds, see aggregated insights, and, if eligible, launch a Business Agent.

Who can create a Business Agent?

OpenAI says Business Agents are available to eligible ecommerce and online service businesses in the United States, with more markets and categories planned.

Does OpenAI share customer chats with businesses?

No. OpenAI says it does not share users’ conversations or Business Agent chats with businesses; insights are aggregated.

How much does Business Hub cost?

The announcement does not state a price for Business Hub or Business Agents. Sponsored placements run through ChatGPT Ads, which is a separate paid product.

Pricing

OpenAI’s November 10, 2026 announcement does not list a price for claiming a business or launching a Business Agent. Businesses can pay to sponsor their Business Agent through ChatGPT Ads; OpenAI says sponsored placements are labeled and separate from ChatGPT responses.

Related on Mishal Brands

Sources (checked Nov 10, 2026)

OpenAI, “Introducing Businesses in ChatGPT,” November 10, 2026: https://openai.com/index/introducing-businesses-chatgpt

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