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Brevo: AI marketing for small teams

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Brevo helps you run marketing and follow-ups by starting with an email, SMS and WhatsApp marketing platform with automation, a CRM and transactional email. It is best for small businesses and online stores that want email and SMS marketing with automation on a small budget. People also use it to automate repetitive work. A free plan is available.

Screenshot of Brevo homepage
Homepage

What it does

Editorial note

Brevo is a customer platform for email, SMS and WhatsApp marketing. You build campaigns with a drag-and-drop editor, segment contacts, and automate journeys such as welcome series and abandoned carts. It also sends transactional email through API and SMTP, and adds a sales CRM, loyalty tools and Aura AI agents.

Who it’s for

Key use cases

What you can do with it

Brevo sends marketing and transactional messages and helps you automate them. You design emails with templates and an AI content generator, grow your list with forms, segment contacts, and trigger multi-step workflows from website activity or events. Higher plans add WhatsApp, popups, push, contact scoring and ecommerce features like product recommendations. Brevo reports 150+ integrations, including Shopify, WordPress, Stripe and Zapier.

How to use Brevo: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Sign up free at brevo.com; no credit card is needed.
  2. Import your contacts and wait for your account to be approved for sending.
  3. Pick a template and write your first email, using the AI generator if you want.
  4. Add a signup form to your site to grow your list.
  5. Set up an automation such as a welcome series, then upgrade when you need more volume.

These steps follow the official guide: Brevo pricing.

Other tools for this job

Frequently asked questions

What is Brevo used for?

Email marketing, SMS and WhatsApp campaigns, marketing automation, transactional email and a basic sales CRM, all from one account.

Does Brevo work with Shopify and WordPress?

Brevo reports 150+ integrations, including Shopify, WordPress, Stripe and Zapier, so contacts and store events can flow into your campaigns.

Does Brevo charge by contacts or emails?

Brevo’s pricing page says paid plans are priced on the number of emails you send, with no daily sending limit.

Is Brevo free?

Yes. The Free plan lets you send up to 300 emails a day once your account is approved. Paid plans start at $9 a month.

Pricing

Prices checked on the official pricing page.

Free

$0

Up to 300 emails per day after account approval, no credit card

Starter

$9/month ($8.08/month billed yearly)

From 5,000 emails per month, drag-and-drop editor, templates, AI content generator, MCP for ChatGPT and Claude, forms, segmentation

Standard

$18/month ($16.17/month billed yearly)

Everything in Starter plus automation workflows, A/B testing, send time optimization, web tracking and a landing page

Professional

$499/month ($449.08/month billed yearly)

From 150,000 emails per month, WhatsApp, popups and push, 10 seats, contact scoring, phone support

Enterprise

From $2,499/month

For companies with 1M+ contacts needing custom solutions

Screenshot of Brevo pricing page
Pricing

Facts

Access
Ongoing free plan
Paid plans from
$9/month
Checked
Category
Category: Marketing tools (49 in the library).
On the record
Brevo has a Free plan with no credit card needed. Its FAQ says you can send up to 300 emails per day once your account is approved for sending.
Sources