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Mailchimp: AI marketing for small teams

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Mailchimp helps you run marketing and follow-ups by starting with an email marketing and automation platform with templates and AI content tools. It is best for small businesses and online stores that want a familiar email platform with templates and automation. People also use it to automate repetitive work. A free plan is available.

Screenshot of Mailchimp homepage
Homepage

What it does

Editorial note

Mailchimp is an email marketing and automation platform from Intuit. You design emails from 300+ templates, use AI tools to draft headlines and designs, segment your audience, and send campaigns or automated flows. Higher plans add more flows, generative AI, custom-coded templates and onboarding, with SMS as an add-on.

Who it’s for

Key use cases

What you can do with it

Mailchimp helps you build a list and turn it into sales. You collect contacts with popup forms, send campaigns from templates, schedule sends and personalize content. Automation flows send messages at the right moment, such as welcome or win-back series, and Intuit Intelligence surfaces opportunities like customers who have gone quiet. Mailchimp lists 300+ integrations, including ecommerce platforms.

How to use Mailchimp: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Sign up at mailchimp.com and choose the Free plan or a 14-day trial.
  2. Import your contacts or add a popup form to your site.
  3. Pick a template and build your first campaign.
  4. Set up a welcome automation flow.
  5. Review reports and upgrade when your list grows past 250 contacts.

These steps follow the official guide: Mailchimp pricing.

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Frequently asked questions

What is Mailchimp used for?

Email marketing: building a list, sending newsletters and promotions, and running automated flows, with SMS as an add-on.

How does Mailchimp price its plans?

Prices rise with the number of contacts. Essentials starts at $13 a month and Standard at $20 a month for up to 500 contacts.

Does Mailchimp have AI features?

Yes. Mailchimp lists AI content creation tools, and its generative AI features are included at no extra cost on Standard and Premium.

Is Mailchimp free?

Yes. The basic Free plan is for businesses with fewer than 250 contacts. Paid plans start at $13 a month, with a 14-day trial.

Pricing

Prices checked on the official pricing page.

Free

$0

Basic Free plan for fewer than 250 contacts

Essentials

From $13/month (500 contacts)

14-day free trial, 10x contacts in monthly sends, 3 seats, popup forms, templates, 24/7 email and chat support

Standard

From $20/month (500 contacts)

14-day free trial, up to 200 automation flows, generative AI features, custom-coded templates, 5 seats

Premium

See pricing page

Unlimited seats and audiences, phone and priority support, enterprise SSO

Screenshot of Mailchimp pricing page
Pricing

Facts

Access
Ongoing free plan
Paid plans from
$13/month
Checked
Category
Category: Marketing tools (49 in the library).
On the record
Mailchimp has a basic Free plan for businesses with fewer than 250 contacts. Essentials and Standard come with a 14-day free trial.
Sources