HeyGen: pricing, free plan, and how to use it
HeyGen is an AI video platform that creates presenter-style videos with AI avatars and translates videos into other languages. Its free plan allows 3 videos a month of up to 1 minute. HeyGen’s pricing page lists Creator at $29 a month, Pro from $49, and Business at $149 plus $20 per seat.
Last checked:
Quick answer
Yes, HeyGen has a free plan: 3 videos a month, up to 1 minute each, no credit card. Creator is $29 a month ($24 billed annually), Pro starts at $49, and Business is $149 a month plus $20 per seat. Enterprise is sold separately.
No affiliate links. Links to HeyGen on this page are plain links to the official site. Mishal Brands has not tested HeyGen hands-on; this page reports what HeyGen publishes.
What is HeyGen?
HeyGen makes videos with AI avatars that speak your script, including custom avatars of you, and translates videos into 175+ languages and dialects on paid plans. It has an API and integrations that connect it to tools like Slack and GitHub through agents and MCP clients.
Official site: www.heygen.com. Category in the AI Library: Video.
How much does HeyGen cost?
Prices from HeyGen’s official pricing page, checked Oct 13, 2026, in US dollars before tax. If the official page shows something different, the official page is right.
| Plan | Price | What the official page says |
|---|---|---|
| Free | $0 | 3 videos a month, up to 1 minute |
| Creator | $29/month, or $24 billed annually | 600 credits; videos up to 30 minutes; voice cloning |
| Pro | From $49/month | 1,000 credits; 4K export |
| Business | $149/month plus $20/seat/month | Team collaboration; SAML/SSO listed |
| Enterprise | Not published | See HeyGen’s enterprise page |
How do you use HeyGen to make a product explainer video?
Here is a practical setup in 5 steps. It follows the features HeyGen lists; it is not a hands-on test.
- Sign up free at heygen.com.
- Pick a stock avatar, or create your custom avatar.
- Paste a short script of under 1 minute for the free plan, and choose a voice and language.
- Generate the video and review it for pronunciation and accuracy.
- For longer videos without a watermark, move to Creator or higher.
What is HeyGen’s Mishal Brands Score?
HeyGen scores 9 out of 10 on the Mishal Brands Score (fact-based, not hands-on testing). Each point comes from a public fact on an official page, not from testing the tool. How the score works.
| Criterion | Points | Public fact |
|---|---|---|
| Pricing transparency | 1 / 2 | Creator, Pro, and Business prices are published; Enterprise is not. |
| Free plan or trial | 2 / 2 | Free plan, 3 videos a month. |
| Business features | 2 / 2 | Business plan with seats; SAML/SSO listed in the plan comparison. |
| Integrations and API | 2 / 2 | Public API docs and an integrations page. |
| Documentation and support | 1 / 1 | Public help center. |
| Privacy and data terms | 1 / 1 | Privacy policy published, including how to opt out of training. |
| Total | 9 / 10 | Mishal Brands Score (fact-based, not hands-on testing) |
FAQ
Is HeyGen free?
Yes. The free plan makes 3 videos a month, up to 1 minute each.
How much is HeyGen Creator?
$29 a month, or $24 a month billed annually.
Does HeyGen have an API?
Yes. HeyGen publishes API docs and separate API pricing.
Does HeyGen support SSO?
SAML/SSO is listed in HeyGen’s plan comparison for business plans.
Sources, all official HeyGen pages, checked Oct 13, 2026: HeyGen pricing; HeyGen integrations; HeyGen API docs; HeyGen help center; HeyGen privacy policy.
Mishal Brands is not affiliated with HeyGen. Product names belong to their owners. How we review.