Pictory: AI video for marketers, trainers and course creators
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Pictory helps you make and edit video by turning a script, a blog post, a slide deck, images or audio into a video with scenes, a voiceover and captions, and edits by transcript. It is best for marketers, trainers and course creators who already have the content, such as a script, a blog post or a slide deck, and need.
What it does
You give Pictory a source, and it plans the script and the scenes, picks visuals, adds a voiceover and burns in captions. Sources it accepts are a written prompt, a script, a blog or web URL, a PDF or Word document, a PowerPoint file, images, an audio file, or a screen recording. It also edits video by editing the words: you correct the transcript and the cut follows. Every plan includes the same set of AI models, so the difference between tiers is how many credits you get, how many users and brand kits you have, how much storage you get, and how long a video you can make. Pictory says it accepts payment by card or PayPal.
It sits closest to the tools that make a video out of something you already wrote. If your problem is turning one long video into short clips, that is a different job. Our OpusClip page and Klap page cover it.
Start the free trial, or compare the paid plans, at pictory.ai. That is our referral link: if you sign up through it, we may earn a commission, and it costs you nothing. Official site: pictory.ai. Guide: create training videos without a camera.
Editorial note
Pictory is an AI video generator that turns text, a URL, a PowerPoint file, images or audio into a video, and it edits video by editing the transcript. Its pricing page, checked October 31, 2026, lists a 14-day free trial with 300 credits and three paid tiers: Starter, Professional and Teams, plus Enterprise by quote. The prices are per month and the annual rate is the headline figure.
Who it’s for
- For: Marketers, trainers and course creators who already have the content, such as a script, a blog post or a slide deck, and need it turned into a watchable video without filming or learning an editor.
- Not ideal for: anyone who needs a free plan they can keep using. Pictory offers a 14-day trial, and the trial export carries Pictory branding. If a free ongoing plan is the requirement, our free-plans table lists the tools that actually have one.
- Not ideal for: teams that need more than one user on a cheap plan. Pictory’s Teams plan is the first with multiple users, and it starts at $119 a month billed annually.
Key use cases
- Video & avatars
What you can do with it
- Many ways to start: a typed idea, a script, a URL, a PDF or Word document, a PowerPoint file, images, audio, or a screen recording. Handy when the content already exists somewhere and you do not want to retype it.
- The agent builds the first cut: Pictory 3 is described as an AI video agent: you describe the video and answer setup questions, and it prepares a script, scenes and a preview for you to correct. Handy when you want a rough cut to react to rather than a blank timeline.
- Edit the video by editing the words: you fix the transcript and the cut follows. Handy when a change is a single word rather than a single scene.
- Captions and translation: captions are generated from the audio and export as .srt, .vtt or text files, and Pictory translates videos into other languages. Professional and Teams cover 29 languages, Starter seven. Handy when the same video has to run in more than one market.
- Stock media and voices: Getty Images and Storyblocks footage is included on every plan, as are ElevenLabs AI voices. Starter reaches 5 million clips; Professional and Teams reach 18 million. Handy when you have no footage of your own.
- Brand kits: 1 on the trial and Starter, 5 on Professional, 10 on Teams. A brand kit carries your logo, colours and fonts into every scene. Handy when more than one person makes videos for the same brand.
- One credit pool: credits pay for every AI feature rather than being split by tool, and annual plans grant the whole year at once. Handy when you want to know what a month of making videos actually costs.
How to use Pictory: step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Open pictory.ai and start the 14-day free trial. Pictory says the trial needs no credit card and includes 300 credits.
- Describe the video you want, or add a source: a script, a blog URL, a PowerPoint file, images, audio or a screen recording.
- Answer the setup questions. Choose the voiceover, whether visuals come from the stock library or your own uploads, the shape (16:9, 9:16 or 1:1), a layout preset and a brand kit.
- Read the script and the scenes before you generate anything. This is the step that saves credits, because a wrong scene you catch here costs nothing.
- Ask the agent for a change, or open the scene in the editor, then select Generate video and download the file.
These steps follow the official guide: Pictory pricing.
Example inputs
Adapt these. They are examples of what to ask for, not a button name, unless the steps above already use that name.
A first request: turns a script, a blog post, a slide deck, images or audio into a video with scenes, a voiceover and captions, and edits by transcript. Keep it short enough to review in one pass.Name the audience, the format you need, and one fact that must stay accurate.Related
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Agent Opus
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Frequently asked questions
What is Pictory?
An AI video generator. You describe the video or start from a script, a URL, a PowerPoint file, images or audio, and Pictory plans the script and scenes for you to review before it renders the video.
Does Pictory have a free plan?
No ongoing free plan is listed. Pictory offers a 14-day free trial with 300 credits and 3 video projects, and the trial export carries Pictory branding. Checked October 31, 2026.
How much does Pictory cost?
On Pictory’s own pricing page, checked October 31, 2026: Starter is $29 a month billed monthly or $25 billed annually, Professional $59 or $35, and Teams $199 or $119. Enterprise is quoted by sales.
How do Pictory credits work?
Credits are one pool that pays for every AI feature. Starter includes 24,000 credits a year or 2,000 a month, Professional 72,000 or 6,000, and Teams 216,000 or 18,000. Annual plans release the whole year’s credits at once.
Can I get a refund?
Pictory’s pricing page says it “doesn’t currently offer refunds on paid subscriptions.” You can cancel any time and you are not charged on renewal.
Pricing
Prices checked on the official pricing page.
- Free trial
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14 days, 300 credits
3 video projects, up to 10 minutes of generative video credits, 5-minute maximum video from a script or URL, 500 MB storage, up to 15 minutes in the AI video editor, 720p export, Pictory branding on exports, 1 brand kit
- Starter
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$25/month billed annually, or $29/month billed monthly
24,000 credits a year (up to 360 minutes) or 2,000 credits a month (up to 30 minutes), 1 user, 1 brand kit, 30-minute maximum video from a script or URL, unlimited videos, 5 GB storage, 60 minutes in the AI video editor with 1 GB uploads, 1080p export, 5,000 premium music tracks
- Professional
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$35/month billed annually, or $59/month billed monthly
72,000 credits a year (up to 1,080 minutes) or 6,000 credits a month (up to 90 minutes), custom avatars and voice clones, unlimited standard voices, 5 brand kits, 30-minute maximum video from a script or URL, unlimited videos, 20 GB storage, 180 minutes in the AI video editor with 5 GB uploads, 1080p export, 15,000 premium music tracks, automatic video summary
- Teams
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$119/month billed annually, or $199/month billed monthly
216,000 credits a year (up to 3,600 minutes) or 18,000 credits a month (up to 300 minutes), 3+ users, shared brand assets, sharing and collaboration, onboarding and training, 10 brand kits, 100 GB storage, priority support
- Enterprise
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Custom pricing; contact sales
Custom AI credits, all of Teams plus single sign-on (SSO), custom-built templates, priority support, a dedicated account manager, AI-generated chapters, clickable CTAs and links, SCORM export, video consulting, Pictory Central hosting, quizzes and knowledge checks
These are the prices on Pictory’s own pricing page, checked October 31, 2026. The page opens on the annual toggle, and both rates are recorded here.
- Free trial: 14 days, 300 credits. 3 video projects, up to 10 minutes of generative video credits, a 5-minute maximum video from a script or URL, 500 MB storage, up to 15 minutes in the editor, 720p export, Pictory branding on exports, 1 brand kit.
- Starter: $29 a month billed monthly, or $25 a month billed annually. 2,000 credits a month, or 24,000 a year covering up to 360 minutes. 1 user, 1 brand kit, 30-minute videos from a script or URL, unlimited videos, 5 GB storage, 60 minutes in the editor with 1 GB uploads, 1080p export.
- Professional: $59 a month billed monthly, or $35 a month billed annually. 6,000 credits a month, or 72,000 a year covering up to 1,080 minutes. Custom avatars, voice clones, unlimited standard voices, 5 brand kits, 180 minutes in the editor with 5 GB uploads, automatic video summary.
- Teams: $199 a month billed monthly, or $119 a month billed annually. 18,000 credits a month, or 216,000 a year covering up to 3,600 minutes. 3+ users, shared brand assets, sharing and collaboration, onboarding and training, 10 brand kits, 100 GB storage, priority support.
- Enterprise: custom pricing. Custom credits, single sign-on, custom templates, a dedicated account manager, SCORM export, quizzes and knowledge checks.
Pictory says annual plans include a consultation with a video-creation expert, priced at a $210 value. Credits are one pool: Pictory lists the cost of individual models in credits per second or per image, so a clip made with a premium video model uses more of the allowance than a simple one.
- No free plan. the free tier is a 14-day trial, and its export carries Pictory branding. Past the trial you pay or you stop.
- One user until Teams. Starter and Professional are single-user plans. A small team needs Teams at $119 a month billed annually.
- Credits run out. every AI action spends credits, and Pictory shows the cost per model rather than a flat rate per video, so the same plan buys fewer minutes when you lean on the expensive video models.
- No refunds. Pictory’s pricing page says it “doesn’t currently offer refunds on paid subscriptions.” Cancel before renewal instead.
- Your files go when you cancel. Pictory says videos are yours to keep but must be downloaded before you cancel, because projects are deleted when the account closes.
- Plans change. Prices and limits get updated. Confirm on Pictory’s own pricing page before you buy.
Facts
- Access
- Free trial
- Paid plans from
- $25/mo billed annually
- Checked
- Category
- Category: Video tools (48 in the library).
- On the record
- Pictory offers a 14-day free trial with 300 credits, 3 video projects and a 720p export that carries Pictory branding. No ongoing free plan is listed.