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Submagic: AI video for creators and social media managers

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Try Submagic

Submagic helps you make and edit video by adding animated captions, b-roll and quick AI edits to short videos for TikTok, Reels and Shorts. It is best for creators and social media managers who already film short talking videos and want styled captions and quick clean-up without learning a full editor. You upload a short video.

Illustrative preview: a generic illustration of the tool’s job
Illustrative preview

What it does

You upload a short video. Submagic transcribes it, puts styled captions on screen and lets you pick a caption template. On higher plans it also removes silences and bad takes, adds automatic zooms and stock b-roll, and cleans up the audio. You can publish to social accounts from inside the app. Every plan is counted in videos per member per month, with a cap on how long each video can be.

Official site:www.submagic.co.

Editorial note

Submagic takes a short video, writes animated captions onto it and adds b-roll, zooms and sound clean-up, so a raw phone clip is ready to post.

Who it’s for

Key use cases

What you can do with it

How to use Submagic: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Open submagic.co and create an account. Read the plan list on the official site before you pay.
  2. Pick a plan on submagic.co. Starter covers 15 videos a month, each up to 2 minutes long.
  3. Upload a short video where someone is talking. Check the length first: Starter stops at 2 minutes, Pro at 5.
  4. Choose a caption template and let Submagic transcribe the video.
  5. Read the captions against what was said and fix names, brands and numbers by hand.
  6. On Pro or Business, turn on silence removal and zooms, then watch the result once before export.
  7. Export the video, or publish it from Submagic to a connected social account.

These steps follow the official guide: Submagic homepage.

Example inputs

Adapt these. They are examples of what to ask for, not a button name, unless the steps above already use that name.

Example 1
A first request: adds animated captions, b-roll and quick AI edits to short videos for TikTok, Reels and Shorts. Keep it short enough to review in one pass.
Example 2
Name the audience, the format you need, and one fact that must stay accurate.

Frequently asked questions

What is Submagic?

An AI editor for short videos. It adds animated captions, b-roll, zooms and audio clean-up to clips meant for TikTok, Instagram Reels and YouTube Shorts, per Submagic.

Is there a free plan?

Submagic’s pricing page does not list one. It says no credit card is required to start, checked October 31, 2026.

How much does Submagic cost?

Month to month, Starter is $19, Pro $39 and Business $69 per member. Billed yearly they are $12, $23 and $41 per member a month. Custom plans are quoted. Checked October 31, 2026.

How long can each video be?

Up to 2 minutes on Starter, 5 minutes on Pro and 30 minutes on Business, per the pricing page.

Does it add a watermark?

The pricing page lists no watermark on its paid plans.

Pricing

Prices checked on the official pricing page.

Starter

$19/member/month, or $12/member/month billed yearly

15 videos a month (45 credits), up to 2 minutes per video, 1080p at 30 FPS, no watermark, 10 API minutes a month

Pro

$39/member/month, or $23/member/month billed yearly

40 videos a month (120 credits), up to 5 minutes per video, export up to 2K, AI zooms, bad-take and silence removal, audio clean-up, social publishing, brand kit

Business

$69/member/month, or $41/member/month billed yearly

Up to 100 videos a month (300 credits), up to 30 minutes per video, 4K at 60 FPS, 100 API minutes a month, priority support and rendering

Custom

Custom pricing, contact Submagic

Custom video, member and API limits, SSO

Facts

Access
Paid
Paid plans from
$12/mo billed yearly
Checked
Category
Category: Video tools (48 in the library).
On the record
Submagic’s pricing page lists paid plans from $12 per member a month billed yearly, or $19 month to month. It says no credit card is required to start, but it does not list a free plan.
Sources