Submagic: AI video for creators and social media managers
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Submagic helps you make and edit video by adding animated captions, b-roll and quick AI edits to short videos for TikTok, Reels and Shorts. It is best for creators and social media managers who already film short talking videos and want styled captions and quick clean-up without learning a full editor. You upload a short video.
What it does
You upload a short video. Submagic transcribes it, puts styled captions on screen and lets you pick a caption template. On higher plans it also removes silences and bad takes, adds automatic zooms and stock b-roll, and cleans up the audio. You can publish to social accounts from inside the app. Every plan is counted in videos per member per month, with a cap on how long each video can be.
Official site:www.submagic.co.
Editorial note
Submagic takes a short video, writes animated captions onto it and adds b-roll, zooms and sound clean-up, so a raw phone clip is ready to post.
Who it’s for
- For: creators and social media managers who already film short talking videos and want styled captions and quick clean-up without learning a full editor.
- Not ideal for: people who need to cut long videos into many clips. Each plan caps video length, at 2 minutes on Starter. For long recordings, our Klap and OpusClip pages cover tools built for that job.
Key use cases
- Video & avatars
What you can do with it
- Getting started: Submagic’s pricing page lists paid plans from $12 per member a month billed yearly, or $19 month to month. It says no credit card is required to start, but it does not list a free plan. Handy when you want to try it before you pay.
- Pro plan: 40 videos a month (120 credits), up to 5 minutes per video, export up to 2K, AI zooms, bad-take and silence removal, audio clean-up, social publishing, brand kit. Handy when you need more room.
- Business plan: Up to 100 videos a month (300 credits), up to 30 minutes per video, 4K at 60 FPS, 100 API minutes a month, priority support and rendering. Handy when you need more room.
- Help documentation: Official pricing and product pages at www.submagic.co. Handy when you set it up yourself.
How to use Submagic: step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Open submagic.co and create an account. Read the plan list on the official site before you pay.
- Pick a plan on submagic.co. Starter covers 15 videos a month, each up to 2 minutes long.
- Upload a short video where someone is talking. Check the length first: Starter stops at 2 minutes, Pro at 5.
- Choose a caption template and let Submagic transcribe the video.
- Read the captions against what was said and fix names, brands and numbers by hand.
- On Pro or Business, turn on silence removal and zooms, then watch the result once before export.
- Export the video, or publish it from Submagic to a connected social account.
These steps follow the official guide: Submagic homepage.
Example inputs
Adapt these. They are examples of what to ask for, not a button name, unless the steps above already use that name.
A first request: adds animated captions, b-roll and quick AI edits to short videos for TikTok, Reels and Shorts. Keep it short enough to review in one pass.
Name the audience, the format you need, and one fact that must stay accurate.
Frequently asked questions
What is Submagic?
An AI editor for short videos. It adds animated captions, b-roll, zooms and audio clean-up to clips meant for TikTok, Instagram Reels and YouTube Shorts, per Submagic.
Is there a free plan?
Submagic’s pricing page does not list one. It says no credit card is required to start, checked October 31, 2026.
How much does Submagic cost?
Month to month, Starter is $19, Pro $39 and Business $69 per member. Billed yearly they are $12, $23 and $41 per member a month. Custom plans are quoted. Checked October 31, 2026.
How long can each video be?
Up to 2 minutes on Starter, 5 minutes on Pro and 30 minutes on Business, per the pricing page.
Does it add a watermark?
The pricing page lists no watermark on its paid plans.
Pricing
Prices checked on the official pricing page.
- Starter
-
$19/member/month, or $12/member/month billed yearly
15 videos a month (45 credits), up to 2 minutes per video, 1080p at 30 FPS, no watermark, 10 API minutes a month
- Pro
-
$39/member/month, or $23/member/month billed yearly
40 videos a month (120 credits), up to 5 minutes per video, export up to 2K, AI zooms, bad-take and silence removal, audio clean-up, social publishing, brand kit
- Business
-
$69/member/month, or $41/member/month billed yearly
Up to 100 videos a month (300 credits), up to 30 minutes per video, 4K at 60 FPS, 100 API minutes a month, priority support and rendering
- Custom
-
Custom pricing, contact Submagic
Custom video, member and API limits, SSO
- Limits: Each plan caps how many videos you can make a month and how long each one can be. Prices are per member, so a team pays for each seat.
- Plans change: prices and limits get updated, so check the official page before you buy.
Facts
- Access
- Paid
- Paid plans from
- $12/mo billed yearly
- Checked
- Category
- Category: Video tools (48 in the library).
- On the record
- Submagic’s pricing page lists paid plans from $12 per member a month billed yearly, or $19 month to month. It says no credit card is required to start, but it does not list a free plan.