Brand24: AI marketing for marketers, PR teams and agencies
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Brand24 helps you run marketing and follow-ups by starting with a media monitoring tool that tracks mentions of your brand across social media, news and blogs. It is best for marketers, PR teams and agencies who need to know when and how a brand is mentioned online. People also use it to find answers you can check.
What it does
- Mentions from social media, news, blogs, forums and the web
- AI sentiment analysis on every plan
- Real-time updates and Lightning Search on Pro and up
- AI events detection, AI topics and an AI brand assistant
- Reports and alerts for teams and clients
- Hootsuite: social management with monitoring
- Metricool: social analytics
- Semrush: search and AI visibility
Editorial note
Brand24 is a media monitoring and social listening tool. You add keywords such as your brand, products or competitors, and it collects mentions from social media, news sites, blogs, forums and more. AI sentiment analysis, event detection and an AI brand assistant help you spot spikes, complaints and opportunities.
Who it’s for
- Marketers tracking brand awareness and campaign buzz
- PR teams watching for press coverage and reputation issues
- Agencies monitoring several client brands
- Not ideal for: very small businesses that only need occasional Google Alerts-style checks.
Key use cases
- Marketing & CRM
- Research & answers
What you can do with it
Brand24 watches the web for the keywords you choose and gathers every mention in one feed. You filter by source and sentiment, get alerts when volume spikes, and see which mentions have the most reach. Higher plans update in real time and add AI events detection, AI topics, an AI brand assistant and advanced reports, and the Enterprise plan adds an AI visibility module.
How to use Brand24: step-by-step tutorial
Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.
- Start the free 14-day trial at brand24.com.
- Create a project with your brand name and a few related keywords.
- Exclude unrelated terms so the feed stays relevant.
- Set alerts for spikes in mentions or negative sentiment.
- Review the summary weekly and share a report with your team.
These steps follow the official guide: Brand24 pricing.
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Frequently asked questions
What is Brand24 used for?
Monitoring online mentions of a brand, product, person or competitor across social media, news, blogs and forums, with sentiment and alerts.
How many keywords does Brand24 include?
The pricing page lists 3 keywords on Individual, 7 on Team, 12 on Pro and 25 on Business, with custom limits on Enterprise.
How often does Brand24 update?
Individual updates every 12 hours, Team every hour, and Pro and above in real time.
Is Brand24 free?
There is a free 14-day trial but no free plan. Individual starts at $199 a month billed annually.
Pricing
Prices checked on the official pricing page.
- Individual
-
$199/month billed annually
3 keywords, 2K mentions a month, 1 user, updates every 12 hours, AI sentiment
- Team
-
$299/month billed annually
7 keywords, 10K mentions a month, unlimited users, hourly updates, chat support
- Pro
-
$399/month billed annually
12 keywords, 40K mentions, real-time updates, AI events detection, AI brand assistant, AI insights for 2 projects
- Business
-
$599/month billed annually
25 keywords, 100K mentions, AI insights for 5 projects, client success lead, advanced reports
- Enterprise
-
From $1,499/month billed annually
Custom keywords and mentions, dedicated consulting, AI visibility module
- Plans are priced by keywords and mention volume, and AI insights are limited by project on Pro and Business.
- Vendors change plans; confirm on the official page before you buy.
Facts
- Access
- Free trial
- Paid plans from
- $199/month billed annually
- Checked
- Category
- Category: Marketing tools (49 in the library).
- On the record
- Brand24 offers a free 14-day trial. Its pricing page does not list a free plan.