Hootsuite: AI marketing for small teams

What it does

• One calendar to schedule unlimited posts
• AI post and image generation with the Wisdom assistant
• Unified inbox for comments and messages
• Brand and competitor monitoring, with trend forecasts on Professional
• Custom reports, approvals and message routing on higher plans

• Later: visual social scheduling with lower entry pricing
• Buffer: simple scheduling for small teams
• Metricool: scheduling and analytics

Editorial note

Hootsuite is a social media management platform. You plan and schedule posts across networks from one calendar, generate posts and images with AI, answer comments and messages in a shared inbox, and monitor your brand and competitors. Reports show what is working, and Wisdom, its AI assistant, runs in every plan.

Who it’s for

• Social media managers running several brand accounts
• Agencies managing client publishing and approvals
• Teams that handle customer messages on social channels
• Not ideal for: solo creators on a tight budget who only need basic scheduling.

Key use cases

• Marketing & CRM
• Automate work

What you can do with it

Hootsuite brings planning, publishing, engagement and analytics for social media into one product. Perch handles content planning and publishing, Nest handles messages and customer care, and Lumen handles listening and insights. Wisdom, Hootsuite’s AI teammate, drafts, recommends and analyzes, with MCP connectors. Higher plans add unlimited accounts, inbox automation, trend forecasts, approvals and team routing.