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Buffer: AI marketing for creators and small teams

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Buffer helps you run marketing and follow-ups by this route: schedule social posts across channels, with an AI assistant and analytics. It is best for creators and small teams who schedule posts to several social channels. Paid plans are billed per channel, with lower per-channel prices above 10 channels. A free plan is available.

Illustrative preview: a generic illustration of the tool’s job
Illustrative preview

What it does

Buffer schedules posts to channels including Instagram, TikTok, YouTube Shorts, LinkedIn, Facebook, Threads, Bluesky, X, Pinterest, Mastodon and Google Business Profile. Its pricing page lists a queue and content calendar, an AI Assistant, comment replies, analytics and reports, and integrations with Canva, ChatGPT, Claude, Zapier, n8n and others. Paid plans are billed per channel, with lower per-channel prices above 10 channels.

Official site:buffer.com.

Editorial note

Buffer is a social media scheduler that charges per connected channel. Buffer’s pricing page lists a Free plan, Essentials at $5 a month per channel billed yearly, and Team at $10 a month per channel billed yearly, with a 14-day free trial of paid plans.

Who it’s for

Key use cases

What you can do with it

How to use Buffer: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

  1. Sign up for Buffer Free at buffer.com and connect your channels, for example YouTube, TikTok and Instagram.
  2. Create a post, attach the video and write the caption.
  3. Pick a time or add it to the queue, and repeat for each clip.
  4. Check the calendar view to see the whole week at once.
  5. After the week, open Insights to see which posts did best.

These steps follow the official guide: Buffer pricing.

Other tools for this job

Frequently asked questions

Is Buffer free?

Yes. Buffer’s Free plan is free forever with 10 scheduled posts per channel, 100 ideas and 1 user, checked October 24, 2026. Buffer says the Free plan has a three-channel limit.

How much does Buffer cost?

Essentials is $5 a month per channel ($60 billed yearly) and Team is $10 a month per channel ($120 billed yearly) on Buffer’s pricing page. Buffer says annual billing gives a 20% discount.

Does Buffer have a free trial?

Yes. Buffer offers a 14-day free trial of its paid plans. If you don’t add payment details, the account moves to the Free plan.

Does Buffer offer a nonprofit discount?

Buffer says nonprofits and charities get 50% off paid plans.

Pricing

Prices checked on the official pricing page.

Free

$0

10 scheduled posts per channel, 100 ideas, 1 user, AI Assistant, 30-day insights, API access

Essentials

$5/month per channel billed yearly ($60/year)

Unlimited scheduled posts, unlimited ideas, advanced analytics, hashtag manager, first comment scheduling, 1 user

Team

$10/month per channel billed yearly ($120/year)

Everything in Essentials plus unlimited team members, access levels, approval workflows, branded reports

Facts

Access
Ongoing free plan
Paid plans from
$60/channel/yr
Checked
Category
Category: Marketing tools (49 in the library).
On the record
Buffer Free is free forever with 10 scheduled posts per channel and 1 user.
Sources