HubSpot Marketing Hub: AI marketing for small teams

How to use HubSpot Marketing Hub: step-by-step tutorial

Five to eight steps from the account to a first useful result. Where the official guide names a control, the step uses that name. Where it does not, the step stays general.

1. Open hubspot.com and create an account on the free plan. You can reach a first result before you choose a paid plan.
2. You need Publish permission for marketing emails, or Super Admin. Open Marketing, then Email. If you see More in the top navigation, Email is under that menu. Click Create email.
3. Choose Regular to send or schedule one email. Automated emails are available only on Marketing Hub Professional or Enterprise. Pick a template.
4. Select a subscription type for the email. Under Send to, choose the contacts or segments who should receive it. Under Don't send to, choose anyone to exclude.
5. Open Preview and test. You can preview the email as a contact and send a test email.
6. Open the draft and click Review and send, Review and schedule, or Review and publish, depending on how the email is set up. After you clear the required fields, click Send, Schedule, or Publish.

These steps follow the official guide: Create and send marketing emails. Checked Oct 24, 2026.

Frequently asked questions

What does HubSpot Marketing Hub help you do?

A marketing suite with a CRM and email, priced per seat and by marketing-contact band.

Is HubSpot Marketing Hub free?

Ongoing free plan. HubSpot’s Free tier is $0 for up to 2 users, and the pricing page says no credit card is required.

How much does HubSpot Marketing Hub cost?

This page does not list a starting price. See the official pricing page for current plans.

Who is HubSpot Marketing Hub best for?

Teams that want a CRM-first marketing suite.

How do you use HubSpot Marketing Hub?

Follow the tutorial on this page. The steps cite the official guide and stop at a first result.